Hey Mic, To answer your general question of whether coworking members require such intangible services, it is a straight YES! But it is up to the community manager to determine the exact need and match the appropriate services. And here are short answers to your other questions:
1. Perks are definitely differentiating in nature but can easily be adopted by any of the competitors. Whether there is an exclusivity contract with your partners makes a lot of sense, especially if they can provide both cost advantage and value. 2. This is scale oriented. The more members you have, the more you are driving up the possibility of offering value (a lot of members signing up) to your third party partners. Might not be a large volume initially but might pick up. 3. If you are talking about a package (office space, services, etc..), might be a turnoff due to higher pricing. It always best to bring a new member in first before pitching him any services. Hope the answers help! Cheers Raghu On Tuesday, 21 November 2017 22:55:01 UTC+5:30, mic...@portalsoft.io wrote: > > This question boils down to a few key insights I'm trying to take away: > > 1. Is this an effective marketing tactic to both reduce member > attrition and increase marketability/differentiation? > 2. Do members use these perks enough that any referral fees might be a > substantial second/third rev stream? > 3. Is it worth it to pay for a service that provides a pre-negotiated > group of business and lifestyle perks? > > Cheers! > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
