Hey all, it seems like a lot of folks are drawn to the pinwheel design and it does seem like a good compromise. Based on the feedback, I adjusted the center dot; it's smaller now and dark gray instead of black, both of which make it feel more cohesive with the rest of the design instead of standing out too much.
Someone mentioned that a white dot might work and, after trying it out, it actually brought more attention to the dot. It was a good thought — I had the same thought too — but in the end I think the darker dot is still best. Here is the latest: https://imgur.com/tOxG4yX —Chris On 2019/08/20 12:01:57, Karolina Rosół <karolina.ro...@polidea.com> wrote: > Hello everyone! > > I'm Karolina and I'm a Project Manager on a daily basis with focus on cloud / > big data projects. > > I'm new to dev-list but I work closely with Kamil Breguła and Jarek Potiuk > who are very much present in the Apache Airflow community. Thanks to their > knowledge and passion I am up-to-date on what's going on within the Apache > Airflow community but haven't been there yet. Also, @Aizhamal thank you for > giving me courage to speak my voice here :) > > Anyway, as a person who's managing various web / mobile development and UI/UX > projects since couple of years I have a couple of comments regarding the > proposed logotypes. > > First of all, thank you Chris and Daniel for sharing your work and dedicating > your time to create the logotypes. > > I really like the latest proposal from Chris https://imgur.com/Sclh5pZ > <https://imgur.com/Sclh5pZ> and in my opinion the Pinwheel is the best > compromise for now although I'd personally choose Shuriken over Pinwheel > because it's more modern and gives a fresher look and feel. As a woman I > wouldn't mind wearing a T-shirt with Shuriken logotype on it or drink from a > nice coffee mug with such clean design. > > However, at the same time I don't mind the black dot because the whole > concept is a well-balanced combination between the old logotype and the > latest design trends. BTW Chris, great that you've tweaked the colour > palette! ;-) For smoother and cleaner look maybe it would be a good idea to > decrease the size of the black dot to make a compromise? Just a thought. > > Thanks and hope that my input would be helpful for the community. > > Karolina Rosół > Polidea <https://www.polidea.com/> | Project Manager > > On 2019/08/16 20:48:00, Aizhamal Nurmamat kyzy <a...@google.com.INVALID> > wrote: > > Thank you Chris for the iterations! I really like the Pinwheel 1 here:> > > https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1> > > > > > > I agree, that black dot in the center is little bit distracting. I am not> > > sure whether it is a good idea to get rid of it completely, but maybe we> > > can change the color from balck to something less distracting? How about> > > white dot? or maybe smaller dot?> > > > > If it is not too much trouble, could you make one like that, Chris?> > > > > Thanks,> > > Aizhamal> > > > > On Fri, Aug 16, 2019 at 9:40 AM Chris Hendrixson <ch...@astronomer.io>> > > wrote:> > > > > > For anyone interested, here is a link to the (view-only) Airflow logo > > > file> > > > in Figma. It shows my process for the logo and all the variations I > > > worked> > > > with.> > > >> > > > Figma is the hot new design tool and I'm all in on it. It's essentially> > > > the Google Docs of design tools — it's web-based, multiple people can > > > work> > > > on files simultaneously, leave comments, etc.> > > >> > > >> > > > https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1> > > > > > >> > > > —Chris> > > >> > > >> > > >> > > > On 2019/08/16 13:52:28, Jarek Potiuk <ja...@polidea.com> wrote:> > > > > It's great discussion! Chris - I love how you responded to the > > > > comments> > > > :).> > > > > I think there are many people who are emotionally vested in Airflow > > > > (and> > > > > its pinwheel association) and I love that you adjusted your proposal!> > > > >> > > > > I like the new Pinwheel proposal much more than the shuriken one ...> > > > > because shuriken. Pinwheel association is strong for me as well.> > > > >> > > > > I think the new Pinwheel logo has many of the properties that you > > > > wanted> > > > to> > > > > achieve (and that I sympathise with) - modern look, simplicity, flat> > > > > appearance (but with a hint of 3D), being a bit more dynamic, nice > > > > when> > > > put> > > > > in context (I think the website looks best with the new pinwheel logo> > > > hands> > > > > down). Also I think Shuriken logo was a bit too dynamic. Airflow is not > > > > a> > > > > speed daemon and it does not need to be - in many cases it just sits > > > > and> > > > > waits for things to happen/be done by other components, so the > > > > pinwheel> > > > > feels much better than shuriken.> > > > >> > > > > I love the new colour palette - it's much better than the old one. It > > > > was> > > > > indeed huge problem to put the logo next to some often associated > > > > logos> > > > > (for example the blue from all GCP related colours/cloud colours).> > > > > Especially in case of presentations where I had to put several logos > > > > at> > > > the> > > > > same time. Especially the shade of blue we used so far was difficult > > > > to> > > > > match with often used other blue shades (look at the website for > > > > example> > > > -> > > > > the blue of the top right header and Airflow's blue do not look good > > > > next> > > > > to each other).> > > > >> > > > > J.> > > > >> > > > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari > > > > <sumeet.ma...@gmail.com> > > > >> > > > > wrote:> > > > >> > > > > > Loved the new pinwheel logo. Thanks, Chris and Daniel.> > > > > >> > > > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <mi...@gmail.com>> > > > > > wrote:> > > > > >> > > > > > > Thanks Chris for the new Airflow logo.> > > > > > >> > > > > > > Personally I like the new pinwheel design better. Its fins are > > > > > > more> > > > > > > natural as they seem be made by folding four Isosceles right > > > > > > triangle> > > > > > > papers, which is natural and symmetric. On the other hand, the > > > > > > fins> > > > of> > > > > > the> > > > > > > shuriken one is too narrow and sharp, which seems to be made using> > > > some> > > > > > > non-symmetric triangle.> > > > > > >> > > > > > > [image: Untitled Diagram.png]> > > > > > >> > > > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <> > > > ch...@astronomer.io>> > > > > > > wrote:> > > > > > >> > > > > > >> Hey all, I'm the designer of the new logo that kicked off this> > > > thread. I> > > > > > >> will now and forever consider it the "shuriken" logo (I did not > > > > > >> even> > > > > > know> > > > > > >> that word before this thread, so thank you). Based on the feedback > > > > > >> I> > > > > > went> > > > > > >> back to the drawing board and came up with another version that > > > > > >> is> > > > > > closer> > > > > > >> to the original pinwheel design, similar to the alternates that> > > > Daniel> > > > > > drew> > > > > > >> up.> > > > > > >>> > > > > > >> You can see it along with a slightly modified version of the> > > > shuriken> > > > > > >> logo (I made the colors more bold and vibrant and rounded the > > > > > >> edges> > > > a> > > > > > bit> > > > > > >> to soften it up): https://imgur.com/Sclh5pZ> > > > > > >>> > > > > > >> I also dropped the logos into a screenshot to see it in context, > > > > > >> and> > > > > > also> > > > > > >> included Daniel's alternate logo: https://imgur.com/PaJYxsM> > > > > > >>> > > > > > >> A few notes about the design:> > > > > > >>> > > > > > >> Simplifying the original logo was my main objective, especially > > > > > >> the> > > > > > >> "flaps" on each fin of the pinwheel. The darker-colored flap on > > > > > >> each> > > > > > fin of> > > > > > >> the shuriken logo was intended to represent the flap itself, not > > > > > >> a> > > > > > shadow.> > > > > > >> At first, like some of you, I felt this was odd since the flap > > > > > >> would> > > > > > >> typically not be darker in color. However, it was more important > > > > > >> to> > > > me> > > > > > that> > > > > > >> I use a lighter color for the larger part of the find ("behind" > > > > > >> the> > > > > > flap) —> > > > > > >> I did not want to make the fin too dark as it would make the logo> > > > much> > > > > > >> darker at a smaller size. Eventually, the dark flap grew on me and > > > > > >> I> > > > > > still> > > > > > >> prefer it because it allows the overall fin to be lighter and > > > > > >> more> > > > > > vibrant> > > > > > >> in color.> > > > > > >>> > > > > > >> For the new pinwheel design I decided to swap the colors so the> > > > flap is> > > > > > >> lighter in color, which does give it a stronger sense of depth.> > > > > > >>> > > > > > >> Speaking of colors, this is what I spent the majority of my time > > > > > >> on.> > > > > > >> Color is one of the most powerful tools a designer has to work > > > > > >> with> > > > and> > > > > > I> > > > > > >> went through many iterations of each color to make sure they > > > > > >> worked> > > > well> > > > > > >> each other, testing them on both light and dark backgrounds, > > > > > >> which> > > > > > always> > > > > > >> make colors look surprisingly different. The versions were > > > > > >> heavily> > > > > > tested> > > > > > >> on both light and dark backgrounds. I wanted to make the logo's> > > > colors> > > > > > >> bold, vibrant, and modern so it can sit comfortably next to logos> > > > like> > > > > > >> Google, Airbnb, and other modern logos that also use vibrant > > > > > >> color> > > > > > >> palettes.> > > > > > >>> > > > > > >> I tend to avoid using gradients or shadows in logos or small > > > > > >> icons,> > > > > > >> though there are exceptions (I did use a gradient for the > > > > > >> red-gold> > > > > > swoosh> > > > > > >> on Astronomer's icon, which can be seen at> > > > > > >> https://twitter.com/astronomerio?lang=en). Generally, it's better> > > > to> > > > > > >> keep things flat and simple because flat and simple always reads> > > > better> > > > > > at> > > > > > >> small sizes. This icon is rather complex so avoiding gradients > > > > > >> and> > > > > > shadows> > > > > > >> was a must.> > > > > > >>> > > > > > >> Finally, while I didn't originally eliminate the center dot as I > > > > > >> was> > > > > > >> working on what would come to be known as the shuriken logo, our> > > > CTO at> > > > > > >> Astronomer suggested doing so and it stuck. Removing the dot gave> > > > the> > > > > > logo> > > > > > >> a cleaner, more unified look. The dot tends to draw attention to> > > > itself.> > > > > > >>> > > > > > >> The pinwheel design does hearken back to the original and > > > > > >> certainly> > > > > > reads> > > > > > >> better as an actual pinwheel. However, I still prefer the > > > > > >> shuriken> > > > logo.> > > > > > >> While it deviates from the original pinwheel design, especially > > > > > >> the> > > > > > removal> > > > > > >> of the black dot, I think it breathes some new life into the logo> > > > and> > > > > > takes> > > > > > >> it in a new direction that feels modern and bold. —Chris> > > > > > >>> > > > > > >>> > > > > > >>> > > > > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy> > > > > > >> <ai...@google.com.INVALID> wrote:> > > > > > >> > Hey Daniel,> > > > > > >> >> > > > > > >> > Thank you so much for alternate logos!> > > > > > >> >> > > > > > >> > @everyone please take a look at the link provided by Daniel.> > > > > > >> > I really like the last option, which is Alternate 2. Maybe we> > > > could> > > > > > >> really> > > > > > >> > consider a middle point b/w old and new ones?> > > > > > >> >> > > > > > >> > Thanks,> > > > > > >> > Aizhamal> > > > > > >> >> > > > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <hu...@apache.org>> > > > > > >> wrote:> > > > > > >> >> > > > > > >> > > Hi James,> > > > > > >> > > I don't mean to butt in much here, but as the general "guy > > > > > >> > > who> > > > fixes> > > > > > >> > > various logos around here" (I re-did the current airflow logo> > > > as the> > > > > > >> other> > > > > > >> > > version had bad color tearing and splotches of...I dunno > > > > > >> > > what),> > > > what> > > > > > >> about> > > > > > >> > > perhaps taking the best of both worlds and compromising? > > > > > >> > > Using> > > > the> > > > > > >> more> > > > > > >> > > simple design of the suggested logo in this thread, but > > > > > >> > > making> > > > it> > > > > > more> > > > > > >> > > realistic, adding the 'button' back in, adding a bit of> > > > thickness to> > > > > > >> the> > > > > > >> > > wings.> > > > > > >> > >> > > > > > >> > > I made a quick mock-up of the current, proposed, and an > > > > > >> > > example> > > > > > >> compromise> > > > > > >> > > version at: https://imgur.com/a/G0Bpcky> > > > > > >> > >> > > > > > >> > > It features:> > > > > > >> > > - the current logo> > > > > > >> > > - the proposed logo> > > > > > >> > > - an alternate compromise example> > > > > > >> > >> > > > > > >> > > I have little to no skin in this game, but I figure if the > > > > > >> > > logo> > > > is> > > > > > >> getting> > > > > > >> > > an overhaul, it shouldn't just be a dichotomy between old and> > > > new :)> > > > > > >> I have> > > > > > >> > > them all as SVG, so adjustments can always be made.> > > > > > >> > >> > > > > > >> > > With regards,> > > > > > >> > > Daniel (who is not on this list, so please cc if you need my> > > > > > >> attention)> > > > > > >> > >> > > > > > >> > >> > > > > > >> > > On 2019/08/13 12:37:32, James Meickle > > > > > >> > > <jmeic...@quantopian.com> > > > > > >> .INVALID>> > > > > > >> > > wrote:> > > > > > >> > > > I'm gonna have to voice my discontent on this one. The> > > > previous> > > > > > >> logo was> > > > > > >> > > > designed to look like a physical pinwheel, with shading and> > > > > > >> gradients to> > > > > > >> > > > add depth. That makes it hard to reproduce, so of course > > > > > >> > > > it's> > > > > > worth> > > > > > >> > > > considering a flatter replacement.> > > > > > >> > > >> > > > > > >> > > > This simplification keeps the same overall shape but> > > > elongates the> > > > > > >> > > points,> > > > > > >> > > > drops the gradient, and reduces the region of overlap. > > > > > >> > > > Overall> > > > > > this> > > > > > >> means> > > > > > >> > > > there's larger contiguous regions of color, and they're> > > > skinnier.> > > > > > >> > > Combined> > > > > > >> > > > with the shading moved to a location where it wouldn't be > > > > > >> > > > on> > > > the> > > > > > >> physical> > > > > > >> > > > object, it winds up looking like four chef's knives rather> > > > than> > > > > > four> > > > > > >> > > points> > > > > > >> > > > of a pinwheel. Removing the central "dot" also replicates > > > > > >> > > > this> > > > > > >> uninviting> > > > > > >> > > > spikiness in the interior, where the regions of shading > > > > > >> > > > look> > > > like> > > > > > >> they're> > > > > > >> > > > jabbing at each other rather than meeting smoothly.> > > > > > >> > > >> > > > > > >> > > > So... redesign sure, but please not this one?> > > > > > >> > > >> > > > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła <> > > > > > >> kamil.breg...@polidea.com> > > > > > >> > > >> > > > > > >> > > > wrote:> > > > > > >> > > >> > > > > > >> > > > > I also planned modernization of the logo as part of the> > > > website> > > > > > >> > > > > creation. The creation of the website is also to include:> > > > > > >> > > > > > Brand book with updated logo (including logo safe > > > > > >> > > > > > space,> > > > > > >> colors, how> > > > > > >> > > not> > > > > > >> > > > > to use the logo and black&white version)> > > > > > >> > > > >> > > > > > >> > > > > In the near future I will try to provide more > > > > > >> > > > > information.> > > > > > >> > > > >> > > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko> > > > > > >> <fo...@driesprong.frl> > > > > > >> > > >> > > > > > >> > > > > wrote:> > > > > > >> > > > > >> > > > > > >> > > > > > Great work Chris, love the clean design.> > > > > > >> > > > > >> > > > > > >> > > > > > Cheers, Fokko> > > > > > >> > > > > >> > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik <> > > > > > >> kaxiln...@gmail.com> > > > > > >> > > >:> > > > > > >> > > > > >> > > > > > >> > > > > > > Love the new one. Nice work Chris.> > > > > > >> > > > > > >> > > > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak <> > > > > > >> > > > > > > basharens...@godatadriven.com> wrote:> > > > > > >> > > > > > >> > > > > > >> > > > > > > > I like it! Looks modern and finally that annoying> > > > stain is> > > > > > >> gone.> > > > > > >> > > > > > > >> > > > > > >> > > > > > > > Bas> > > > > > >> > > > > > > >> > > > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor <> > > > > > a...@apache.org>> > > > > > >> > > wrote:> > > > > > >> > > > > > > > > Hi everyone,>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > Here at Astronomer we've just had our Lead > > > > > >> > > > > > > > > Designer,> > > > > > Chris> > > > > > >> > > > > Hendrixson,> > > > > > >> > > > > > > > join us recently and he's proposed a few subtle> > > > tweaks to> > > > > > >> the> > > > > > >> > > Airflow> > > > > > >> > > > > > > logo> > > > > > >> > > > > > > > that I think keep it still recognisably the same> > > > logo, but> > > > > > >> just> > > > > > >> > > a bit> > > > > > >> > > > > > > more> > > > > > >> > > > > > > > refined.>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > In his words:>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > > The new Airflow icon was designed by me, Chris> > > > > > >> Hendrixson.> > > > > > >> > > I’m> > > > > > >> > > > > the> > > > > > >> > > > > > > > Lead Designer at Astronomer. I’ve been designing> > > > logos and> > > > > > >> > > > > interfaces and> > > > > > >> > > > > > > > many other things for over a decade. This rebrand > > > > > >> > > > > > > > is> > > > free,> > > > > > >> of> > > > > > >> > > > > course. I’m> > > > > > >> > > > > > > > excited about contributing to the open source> > > > community.>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > I don't think the mailing list allows > > > > > >> > > > > > > > > attachments,> > > > so> > > > > > you> > > > > > >> can> > > > > > >> > > view> > > > > > >> > > > > it> > > > > > >> > > > > > > on> > > > > > >> > > > > > > > the wiki <> > > > > > >> > > > > > > >> > > > > > >> > > > > > >> > > > > > >> > > > >> > > > > > >> > >> > > > > > >>> > > > > >> > > > https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign> > > > > > > > > >> > > > > > > >> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > What do people think of this?>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > > -ash>> > > > > > >> > > > > > > > >> > > > > > >> > > > > > > >> > > > > > >> > > > > > > >> > > > > > >> > > > > > > >> > > > > > >> > > > > > >> > > > > > >> > > > > > > --> > > > > > >> > > > > > > *Kaxil Naik*> > > > > > >> > > > > > > *Big Data Consultant | DevOps Data Engineer*> > > > > > >> > > > > > > *Certified *Google Cloud Data Engineer | *Certified*> > > > Apache> > > > > > >> Spark &> > > > > > >> > > > > Neo4j> > > > > > >> > > > > > > Developer> > > > > > >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil> > > > > > >> > > > > > >> > > > > > >> > > > >> > > > > > > [message truncated...]
