You bought me with the latest proposal. Looks perfect now! Great job Chris! <3 Also dark grey instead of black for the dot was a good idea. First thing I see is the pinwheel not the dot as someone previously mentioned.
Karolina Rosół Polidea <https://www.polidea.com/> | Project Manager Check out our projects! <https://www.polidea.com/our-work> [image: Polidea] <https://www.polidea.com/> [image: Github] <https://github.com/Polidea> [image: Facebook] <https://www.facebook.com/Polidea.Software> [image: Twitter] <https://twitter.com/polidea> [image: Linkedin] <https://www.linkedin.com/company/polidea> [image: Instagram] <https://instagram.com/polidea> [image: Behance] <https://www.behance.net/polidea> [image: dribbble] <https://dribbble.com/polideadesign> On Tue, Aug 20, 2019 at 6:11 PM James Meickle <jmeic...@quantopian.com.invalid> wrote: > I think this iteration looks great. Thanks for continuing to work on this, > Chris! > > On Tue, Aug 20, 2019 at 11:31 AM Chris Hendrixson <ch...@astronomer.io> > wrote: > > > Hey all, it seems like a lot of folks are drawn to the pinwheel design > and > > it does seem like a good compromise. Based on the feedback, I adjusted > the > > center dot; it's smaller now and dark gray instead of black, both of > which > > make it feel more cohesive with the rest of the design instead of > standing > > out too much. > > > > Someone mentioned that a white dot might work and, after trying it out, > it > > actually brought more attention to the dot. It was a good thought — I had > > the same thought too — but in the end I think the darker dot is still > best. > > > > Here is the latest: https://imgur.com/tOxG4yX —Chris > > > > > > > > > > > > On 2019/08/20 12:01:57, Karolina Rosół <karolina.ro...@polidea.com> > > wrote: > > > Hello everyone! > > > > > > I'm Karolina and I'm a Project Manager on a daily basis with focus on > > cloud / big data projects. > > > > > > I'm new to dev-list but I work closely with Kamil Breguła and Jarek > > Potiuk who are very much present in the Apache Airflow community. Thanks > to > > their knowledge and passion I am up-to-date on what's going on within the > > Apache Airflow community but haven't been there yet. Also, @Aizhamal > thank > > you for giving me courage to speak my voice here :) > > > > > > Anyway, as a person who's managing various web / mobile development and > > UI/UX projects since couple of years I have a couple of comments > regarding > > the proposed logotypes. > > > > > > First of all, thank you Chris and Daniel for sharing your work and > > dedicating your time to create the logotypes. > > > > > > I really like the latest proposal from Chris https://imgur.com/Sclh5pZ > < > > https://imgur.com/Sclh5pZ> and in my opinion the Pinwheel is the best > > compromise for now although I'd personally choose Shuriken over Pinwheel > > because it's more modern and gives a fresher look and feel. As a woman I > > wouldn't mind wearing a T-shirt with Shuriken logotype on it or drink > from > > a nice coffee mug with such clean design. > > > > > > However, at the same time I don't mind the black dot because the whole > > concept is a well-balanced combination between the old logotype and the > > latest design trends. BTW Chris, great that you've tweaked the colour > > palette! ;-) For smoother and cleaner look maybe it would be a good idea > to > > decrease the size of the black dot to make a compromise? Just a thought. > > > > > > Thanks and hope that my input would be helpful for the community. > > > > > > Karolina Rosół > > > Polidea <https://www.polidea.com/> | Project Manager > > > > > > On 2019/08/16 20:48:00, Aizhamal Nurmamat kyzy <a...@google.com.INVALID > > > > wrote: > > > > Thank you Chris for the iterations! I really like the Pinwheel 1 > > here:> > > > > > > > https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1 > > > > > > > > > > > > I agree, that black dot in the center is little bit distracting. I am > > not> > > > > sure whether it is a good idea to get rid of it completely, but maybe > > we> > > > > can change the color from balck to something less distracting? How > > about> > > > > white dot? or maybe smaller dot?> > > > > > > > > If it is not too much trouble, could you make one like that, Chris?> > > > > > > > > Thanks,> > > > > Aizhamal> > > > > > > > > On Fri, Aug 16, 2019 at 9:40 AM Chris Hendrixson < > ch...@astronomer.io>> > > > > > > wrote:> > > > > > > > > > For anyone interested, here is a link to the (view-only) Airflow > > logo file> > > > > > in Figma. It shows my process for the logo and all the variations I > > worked> > > > > > with.> > > > > >> > > > > > Figma is the hot new design tool and I'm all in on it. It's > > essentially> > > > > > the Google Docs of design tools — it's web-based, multiple people > > can work> > > > > > on files simultaneously, leave comments, etc.> > > > > >> > > > > >> > > > > > > > > https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1 > > > > > > > > >> > > > > > —Chris> > > > > >> > > > > >> > > > > >> > > > > > On 2019/08/16 13:52:28, Jarek Potiuk <ja...@polidea.com> wrote:> > > > > > > It's great discussion! Chris - I love how you responded to the > > comments> > > > > > :).> > > > > > > I think there are many people who are emotionally vested in > > Airflow (and> > > > > > > its pinwheel association) and I love that you adjusted your > > proposal!> > > > > > >> > > > > > > I like the new Pinwheel proposal much more than the shuriken one > > ...> > > > > > > because shuriken. Pinwheel association is strong for me as well.> > > > > > >> > > > > > > I think the new Pinwheel logo has many of the properties that you > > wanted> > > > > > to> > > > > > > achieve (and that I sympathise with) - modern look, simplicity, > > flat> > > > > > > appearance (but with a hint of 3D), being a bit more dynamic, > nice > > when> > > > > > put> > > > > > > in context (I think the website looks best with the new pinwheel > > logo> > > > > > hands> > > > > > > down). Also I think Shuriken logo was a bit too dynamic. Airflow > > is not a> > > > > > > speed daemon and it does not need to be - in many cases it just > > sits and> > > > > > > waits for things to happen/be done by other components, so the > > pinwheel> > > > > > > feels much better than shuriken.> > > > > > >> > > > > > > I love the new colour palette - it's much better than the old > one. > > It was> > > > > > > indeed huge problem to put the logo next to some often associated > > logos> > > > > > > (for example the blue from all GCP related colours/cloud > > colours).> > > > > > > Especially in case of presentations where I had to put several > > logos at> > > > > > the> > > > > > > same time. Especially the shade of blue we used so far was > > difficult to> > > > > > > match with often used other blue shades (look at the website for > > example> > > > > > -> > > > > > > the blue of the top right header and Airflow's blue do not look > > good next> > > > > > > to each other).> > > > > > >> > > > > > > J.> > > > > > >> > > > > > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari < > > sumeet.ma...@gmail.com> > > > > > >> > > > > > > wrote:> > > > > > >> > > > > > > > Loved the new pinwheel logo. Thanks, Chris and Daniel.> > > > > > > >> > > > > > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai < > mi...@gmail.com>> > > > > > > > > > wrote:> > > > > > > >> > > > > > > > > Thanks Chris for the new Airflow logo.> > > > > > > > >> > > > > > > > > Personally I like the new pinwheel design better. Its fins > are > > more> > > > > > > > > natural as they seem be made by folding four Isosceles right > > triangle> > > > > > > > > papers, which is natural and symmetric. On the other hand, > the > > fins> > > > > > of> > > > > > > > the> > > > > > > > > shuriken one is too narrow and sharp, which seems to be made > > using> > > > > > some> > > > > > > > > non-symmetric triangle.> > > > > > > > >> > > > > > > > > [image: Untitled Diagram.png]> > > > > > > > >> > > > > > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <> > > > > > ch...@astronomer.io>> > > > > > > > > wrote:> > > > > > > > >> > > > > > > > >> Hey all, I'm the designer of the new logo that kicked off > > this> > > > > > thread. I> > > > > > > > >> will now and forever consider it the "shuriken" logo (I did > > not even> > > > > > > > know> > > > > > > > >> that word before this thread, so thank you). Based on the > > feedback I> > > > > > > > went> > > > > > > > >> back to the drawing board and came up with another version > > that is> > > > > > > > closer> > > > > > > > >> to the original pinwheel design, similar to the alternates > > that> > > > > > Daniel> > > > > > > > drew> > > > > > > > >> up.> > > > > > > > >>> > > > > > > > >> You can see it along with a slightly modified version of > the> > > > > > shuriken> > > > > > > > >> logo (I made the colors more bold and vibrant and rounded > the > > edges> > > > > > a> > > > > > > > bit> > > > > > > > >> to soften it up): https://imgur.com/Sclh5pZ> > > > > > > > >>> > > > > > > > >> I also dropped the logos into a screenshot to see it in > > context, and> > > > > > > > also> > > > > > > > >> included Daniel's alternate logo: https://imgur.com/PaJYxsM > > > > > > > > > >>> > > > > > > > >> A few notes about the design:> > > > > > > > >>> > > > > > > > >> Simplifying the original logo was my main objective, > > especially the> > > > > > > > >> "flaps" on each fin of the pinwheel. The darker-colored flap > > on each> > > > > > > > fin of> > > > > > > > >> the shuriken logo was intended to represent the flap itself, > > not a> > > > > > > > shadow.> > > > > > > > >> At first, like some of you, I felt this was odd since the > > flap would> > > > > > > > >> typically not be darker in color. However, it was more > > important to> > > > > > me> > > > > > > > that> > > > > > > > >> I use a lighter color for the larger part of the find > > ("behind" the> > > > > > > > flap) —> > > > > > > > >> I did not want to make the fin too dark as it would make the > > logo> > > > > > much> > > > > > > > >> darker at a smaller size. Eventually, the dark flap grew on > > me and I> > > > > > > > still> > > > > > > > >> prefer it because it allows the overall fin to be lighter > and > > more> > > > > > > > vibrant> > > > > > > > >> in color.> > > > > > > > >>> > > > > > > > >> For the new pinwheel design I decided to swap the colors so > > the> > > > > > flap is> > > > > > > > >> lighter in color, which does give it a stronger sense of > > depth.> > > > > > > > >>> > > > > > > > >> Speaking of colors, this is what I spent the majority of my > > time on.> > > > > > > > >> Color is one of the most powerful tools a designer has to > > work with> > > > > > and> > > > > > > > I> > > > > > > > >> went through many iterations of each color to make sure they > > worked> > > > > > well> > > > > > > > >> each other, testing them on both light and dark backgrounds, > > which> > > > > > > > always> > > > > > > > >> make colors look surprisingly different. The versions were > > heavily> > > > > > > > tested> > > > > > > > >> on both light and dark backgrounds. I wanted to make the > > logo's> > > > > > colors> > > > > > > > >> bold, vibrant, and modern so it can sit comfortably next to > > logos> > > > > > like> > > > > > > > >> Google, Airbnb, and other modern logos that also use vibrant > > color> > > > > > > > >> palettes.> > > > > > > > >>> > > > > > > > >> I tend to avoid using gradients or shadows in logos or small > > icons,> > > > > > > > >> though there are exceptions (I did use a gradient for the > > red-gold> > > > > > > > swoosh> > > > > > > > >> on Astronomer's icon, which can be seen at> > > > > > > > >> https://twitter.com/astronomerio?lang=en). Generally, it's > > better> > > > > > to> > > > > > > > >> keep things flat and simple because flat and simple always > > reads> > > > > > better> > > > > > > > at> > > > > > > > >> small sizes. This icon is rather complex so avoiding > > gradients and> > > > > > > > shadows> > > > > > > > >> was a must.> > > > > > > > >>> > > > > > > > >> Finally, while I didn't originally eliminate the center dot > > as I was> > > > > > > > >> working on what would come to be known as the shuriken logo, > > our> > > > > > CTO at> > > > > > > > >> Astronomer suggested doing so and it stuck. Removing the dot > > gave> > > > > > the> > > > > > > > logo> > > > > > > > >> a cleaner, more unified look. The dot tends to draw > attention > > to> > > > > > itself.> > > > > > > > >>> > > > > > > > >> The pinwheel design does hearken back to the original and > > certainly> > > > > > > > reads> > > > > > > > >> better as an actual pinwheel. However, I still prefer the > > shuriken> > > > > > logo.> > > > > > > > >> While it deviates from the original pinwheel design, > > especially the> > > > > > > > removal> > > > > > > > >> of the black dot, I think it breathes some new life into the > > logo> > > > > > and> > > > > > > > takes> > > > > > > > >> it in a new direction that feels modern and bold. —Chris> > > > > > > > >>> > > > > > > > >>> > > > > > > > >>> > > > > > > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy> > > > > > > > >> <ai...@google.com.INVALID> wrote:> > > > > > > > >> > Hey Daniel,> > > > > > > > >> >> > > > > > > > >> > Thank you so much for alternate logos!> > > > > > > > >> >> > > > > > > > >> > @everyone please take a look at the link provided by > > Daniel.> > > > > > > > >> > I really like the last option, which is Alternate 2. Maybe > > we> > > > > > could> > > > > > > > >> really> > > > > > > > >> > consider a middle point b/w old and new ones?> > > > > > > > >> >> > > > > > > > >> > Thanks,> > > > > > > > >> > Aizhamal> > > > > > > > >> >> > > > > > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno < > > hu...@apache.org>> > > > > > > > >> wrote:> > > > > > > > >> >> > > > > > > > >> > > Hi James,> > > > > > > > >> > > I don't mean to butt in much here, but as the general > > "guy who> > > > > > fixes> > > > > > > > >> > > various logos around here" (I re-did the current airflow > > logo> > > > > > as the> > > > > > > > >> other> > > > > > > > >> > > version had bad color tearing and splotches of...I dunno > > what),> > > > > > what> > > > > > > > >> about> > > > > > > > >> > > perhaps taking the best of both worlds and compromising? > > Using> > > > > > the> > > > > > > > >> more> > > > > > > > >> > > simple design of the suggested logo in this thread, but > > making> > > > > > it> > > > > > > > more> > > > > > > > >> > > realistic, adding the 'button' back in, adding a bit of> > > > > > thickness to> > > > > > > > >> the> > > > > > > > >> > > wings.> > > > > > > > >> > >> > > > > > > > >> > > I made a quick mock-up of the current, proposed, and an > > example> > > > > > > > >> compromise> > > > > > > > >> > > version at: https://imgur.com/a/G0Bpcky> > > > > > > > >> > >> > > > > > > > >> > > It features:> > > > > > > > >> > > - the current logo> > > > > > > > >> > > - the proposed logo> > > > > > > > >> > > - an alternate compromise example> > > > > > > > >> > >> > > > > > > > >> > > I have little to no skin in this game, but I figure if > > the logo> > > > > > is> > > > > > > > >> getting> > > > > > > > >> > > an overhaul, it shouldn't just be a dichotomy between > old > > and> > > > > > new :)> > > > > > > > >> I have> > > > > > > > >> > > them all as SVG, so adjustments can always be made.> > > > > > > > >> > >> > > > > > > > >> > > With regards,> > > > > > > > >> > > Daniel (who is not on this list, so please cc if you > need > > my> > > > > > > > >> attention)> > > > > > > > >> > >> > > > > > > > >> > >> > > > > > > > >> > > On 2019/08/13 12:37:32, James Meickle < > > jmeic...@quantopian.com> > > > > > > > >> .INVALID>> > > > > > > > >> > > wrote:> > > > > > > > >> > > > I'm gonna have to voice my discontent on this one. > The> > > > > > previous> > > > > > > > >> logo was> > > > > > > > >> > > > designed to look like a physical pinwheel, with > shading > > and> > > > > > > > >> gradients to> > > > > > > > >> > > > add depth. That makes it hard to reproduce, so of > > course it's> > > > > > > > worth> > > > > > > > >> > > > considering a flatter replacement.> > > > > > > > >> > > >> > > > > > > > >> > > > This simplification keeps the same overall shape but> > > > > > elongates the> > > > > > > > >> > > points,> > > > > > > > >> > > > drops the gradient, and reduces the region of overlap. > > Overall> > > > > > > > this> > > > > > > > >> means> > > > > > > > >> > > > there's larger contiguous regions of color, and > > they're> > > > > > skinnier.> > > > > > > > >> > > Combined> > > > > > > > >> > > > with the shading moved to a location where it wouldn't > > be on> > > > > > the> > > > > > > > >> physical> > > > > > > > >> > > > object, it winds up looking like four chef's knives > > rather> > > > > > than> > > > > > > > four> > > > > > > > >> > > points> > > > > > > > >> > > > of a pinwheel. Removing the central "dot" also > > replicates this> > > > > > > > >> uninviting> > > > > > > > >> > > > spikiness in the interior, where the regions of > shading > > look> > > > > > like> > > > > > > > >> they're> > > > > > > > >> > > > jabbing at each other rather than meeting smoothly.> > > > > > > > >> > > >> > > > > > > > >> > > > So... redesign sure, but please not this one?> > > > > > > > >> > > >> > > > > > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła <> > > > > > > > >> kamil.breg...@polidea.com> > > > > > > > >> > > >> > > > > > > > >> > > > wrote:> > > > > > > > >> > > >> > > > > > > > >> > > > > I also planned modernization of the logo as part of > > the> > > > > > website> > > > > > > > >> > > > > creation. The creation of the website is also to > > include:> > > > > > > > >> > > > > > Brand book with updated logo (including logo safe > > space,> > > > > > > > >> colors, how> > > > > > > > >> > > not> > > > > > > > >> > > > > to use the logo and black&white version)> > > > > > > > >> > > > >> > > > > > > > >> > > > > In the near future I will try to provide more > > information.> > > > > > > > >> > > > >> > > > > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko> > > > > > > > >> <fo...@driesprong.frl> > > > > > > > >> > > >> > > > > > > > >> > > > > wrote:> > > > > > > > >> > > > > >> > > > > > > > >> > > > > > Great work Chris, love the clean design.> > > > > > > > >> > > > > >> > > > > > > > >> > > > > > Cheers, Fokko> > > > > > > > >> > > > > >> > > > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik <> > > > > > > > >> kaxiln...@gmail.com> > > > > > > > >> > > >:> > > > > > > > >> > > > > >> > > > > > > > >> > > > > > > Love the new one. Nice work Chris.> > > > > > > > >> > > > > > >> > > > > > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak > <> > > > > > > > >> > > > > > > basharens...@godatadriven.com> wrote:> > > > > > > > >> > > > > > >> > > > > > > > >> > > > > > > > I like it! Looks modern and finally that > > annoying> > > > > > stain is> > > > > > > > >> gone.> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > > > Bas> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor <> > > > > > > > a...@apache.org>> > > > > > > > >> > > wrote:> > > > > > > > >> > > > > > > > > Hi everyone,>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > Here at Astronomer we've just had our Lead > > Designer,> > > > > > > > Chris> > > > > > > > >> > > > > Hendrixson,> > > > > > > > >> > > > > > > > join us recently and he's proposed a few > > subtle> > > > > > tweaks to> > > > > > > > >> the> > > > > > > > >> > > Airflow> > > > > > > > >> > > > > > > logo> > > > > > > > >> > > > > > > > that I think keep it still recognisably the > > same> > > > > > logo, but> > > > > > > > >> just> > > > > > > > >> > > a bit> > > > > > > > >> > > > > > > more> > > > > > > > >> > > > > > > > refined.>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > In his words:>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > > The new Airflow icon was designed by me, > > Chris> > > > > > > > >> Hendrixson.> > > > > > > > >> > > I’m> > > > > > > > >> > > > > the> > > > > > > > >> > > > > > > > Lead Designer at Astronomer. I’ve been > > designing> > > > > > logos and> > > > > > > > >> > > > > interfaces and> > > > > > > > >> > > > > > > > many other things for over a decade. This > > rebrand is> > > > > > free,> > > > > > > > >> of> > > > > > > > >> > > > > course. I’m> > > > > > > > >> > > > > > > > excited about contributing to the open source> > > > > > community.>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > I don't think the mailing list allows > > attachments,> > > > > > so> > > > > > > > you> > > > > > > > >> can> > > > > > > > >> > > view> > > > > > > > >> > > > > it> > > > > > > > >> > > > > > > on> > > > > > > > >> > > > > > > > the wiki <> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > >> > > > >> > > > > > > > >> > >> > > > > > > > >>> > > > > > > >> > > > > > > > > https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign > > > > > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > What do people think of this?>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > > > -ash>> > > > > > > > >> > > > > > > > >> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > > >> > > > > > > > >> > > > > > >> > > > > > > > >> > > > > > > --> > > > > > > > >> > > > > > > *Kaxil Naik*> > > > > > > > >> > > > > > > *Big Data Consultant | DevOps Data Engineer*> > > > > > > > >> > > > > > > *Certified *Google Cloud Data Engineer | > > *Certified*> > > > > > Apache> > > > > > > > >> Spark &> > > > > > > > >> > > > > Neo4j> > > > > > > > >> > > > > > > Developer> > > > > > > > >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil> > > > > > > > >> > > > > > >> > > > > > > > >> > > > >> > > > > > > > > > > [message truncated...] > > >
