Re: [Marketing] Get Legal - draft message

[Cristian Driga]

Hi,

John McCreesh wrote:
<snip>
Comments please on http://why.openoffice.org/get_legal.html

Some more suggestions for the campaign:

1. Building translated get_legal.html pages. (possibly hosted on the NLC 
sites if not on why.OOo site in a /get_legal/ sub-folder ?)

2. Creating translated buttons for the campaign.

3. Buttons for webmasters:
Below the current end line (Get legal - get OpenOffice.org today!), add 
a paragraph dedicated to webmasters. Something like:

"
Webmasters! Support reducing software piracy worldwide!
Together we can help reducing the software piracy and build a better 
world. For this all you have to do is to copy/paste the code below into 
your website and display the "Get legal. Get OpenOffice.org" campaign 
button.

<textarea rows="5" cols="30">
<a href="http://why.openoffice.org/get_legal.html";><img 
src="http://why.openoffice.org/images/web_button_get_legal_border.png"; 
border="0" hspace="3" vspace="3" alt="Get legal. Get OpenOffice.org"></a>
</textarea>
"

Note: Once translated pages and buttons in place, the HTML code will 
link to the corresponding translated buttons and get_legal_LN.html pages.


4. I would propose that the "Get legal! Get OpenOffice.org" button be 
used for linking to this page's campaign and that we make a separate 
button to put in this page saying: "Get legal! Download OpenOffice.org 
now!" for the actual link to the download page.

OR

..we should at least place a text link above the existing button in the 
page saying: Download OpenOffice.org.


Reasoning: We are talking about a campaign which must be by itself 
visually recognizable. In this respect, it could be better if buttons 
would not be just another download button for OOo and instead be used to 
promote the campaign and OOo on other sites which link to get_legal.html 
pages and from there visitor finds the download link.



Hope this helps.

;-)


Best wishes,
Cristian











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