Re: [Marketing] Get Legal - draft message

[John McCreesh]

On Mon, 2006-05-01 at 06:30 +0300, Cristian Driga wrote:
> Hi,
> 
> John McCreesh wrote:
> <snip>
> >> Comments please on http://why.openoffice.org/get_legal.html
> 
> Some more suggestions for the campaign:
> 
> 1. Building translated get_legal.html pages. (possibly hosted on the NLC 
> sites if not on why.OOo site in a /get_legal/ sub-folder ?)
> 
> 2. Creating translated buttons for the campaign.
> 
> 3. Buttons for webmasters:
> Below the current end line (Get legal - get OpenOffice.org today!), add 
> a paragraph dedicated to webmasters. Something like:
> 
> "
> Webmasters! Support reducing software piracy worldwide!
> Together we can help reducing the software piracy and build a better 
> world. For this all you have to do is to copy/paste the code below into 
> your website and display the "Get legal. Get OpenOffice.org" campaign 
> button.
> 
> <textarea rows="5" cols="30">
> <a href="http://why.openoffice.org/get_legal.html";><img 
> src="http://why.openoffice.org/images/web_button_get_legal_border.png"; 
> border="0" hspace="3" vspace="3" alt="Get legal. Get OpenOffice.org"></a>
> </textarea>
> "

+1 done

> Note: Once translated pages and buttons in place, the HTML code will 
> link to the corresponding translated buttons and get_legal_LN.html pages.
> 
> 
> 4. I would propose that the "Get legal! Get OpenOffice.org" button be 
> used for linking to this page's campaign and that we make a separate 
> button to put in this page saying: "Get legal! Download OpenOffice.org 
> now!" for the actual link to the download page.

+1 will do

> OR
> 
> ..we should at least place a text link above the existing button in the 
> page saying: Download OpenOffice.org.
> 
> 
> Reasoning: We are talking about a campaign which must be by itself 
> visually recognizable. In this respect, it could be better if buttons 
> would not be just another download button for OOo and instead be used to 
> promote the campaign and OOo on other sites which link to get_legal.html 
> pages and from there visitor finds the download link.

For maximum impact, I would like to move the get_legal page to
why.openoffice.org/index.html when we launch the campaign (I don't want
people to look at incex.htnl and see a "work in progress sign"). As soon
as the real why page is ready, we can relegate the get legal to a
secondary page.

If we run another campaign before why is ready, then we could move it to
index.html etc.

John

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