Sorry if this turns up twice. Coming from new email these days On Tuesday 04 September 2007 14:08, Louis Suarez-Potts wrote: > On 2007-09-02, at 09:48 , Florian Effenberger wrote: > > Hi, > > > >> Did they work? If they did use them again, if they didn't try > >> something > >> else. I do think Google ads have a key advantage. At least you can > >> track > >> how many people visit the web site as a result of using them so > >> unlike a > >> lot of ads you have a metric for measuring cost-effectiveness. > > > > I don't know much about them, only heard we had them. :-) > > They didn't work. We had 50K worth of Google ads and ran them for a > while, until the money was used up. The result: negligible increase > in downloads. The problem: lots of others can post there, too. There > is a reason Google is rich.
Thanks for that Louis. This sort of thing should be noted somewhere so that we retain some sort of "institutional memory". A marketing Diary as it were. Where were the ads targeted to? ie what was the landing page. Obviously there were some click throughs otherwise we wouldn't have run out of the money. What were the keywords we bid on? Was a special Webpage set up to take the hits? Was downloads the only metric used to measure the effectiveness? Was there any way to measure brand recognition? > > With any online ad system (or just about any) we would be able to > track their effectiveness. Google is not unique in offering this > service, I believe. > > > But your point is valid... > > So: we need to spend our money more wisely. Florian has already made > some suggestions. Let's act on them and come up with concrete > proposals for online ads by 5 Sept. A global campaign is a costly undertaking. Is it therefore wise to target so broadly or should we be aiming more precisely? Back in February I suggested using a low cost viral type strategy. http://marketing.openoffice.org/servlets/ReadMsg?listName=dev&msgNo=24908 If we co-ordinated a Global strategy with a grassroots type campaign such as this, it's effectiveness would be increased severalfold. Cheers GL -- Graham Lauder, INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
