Florian Effenberger wrote:
I think Mozilla isn't comparable with us quite well.
First, Mozilla is very active in the US, where OOo is virtually absent
(although we have some outstanding volunteers, but given the size of the
market the community there should be at least four times as big as in
Germany). OOo is very active in several european markets, especially
Germany, France and Italy, where the marketing activities are more
sizeable and visible than Mozilla's. Being like Mozilla in Italy would
mean stopping all marketing activities.
Second, Mozilla is focused on a browser, which is a very important
product but has a key difference from OOo, as it reads documents, while
OOo creates documents. Therefore, OOo can't be handled as a browser, as
it has a different meaning for the end user (consumer and corporate). If
the browser fails no problem, if OOo fails huge problems, and in fact
you don't migrate a browser, while you migrate an office suite.
Marketing is first and foremost a strategy, and then is money. Putting
the money on "visible" activities for the sake of spending the budget
has no meaning: first decide where you want to go, then invest
(sometimes zero, because you just don't need to invest).
Mozilla's marketing people are mostly paid by Mozilla, i.e. they have
much more time and ressources available. From what I know, Mozilla
meets regularly with all team members, paid by the company. This for
sure makes things much easier in comparison to what we have available.
We can't simply travel through the world, attend every event and use 8
hours a day for marketing. :-)
Mozilla is a foundation, and therefore has a budget which is independent
from companies. OOo is a project sponsored by companies which have never
been marketing chanmpions, and it shows especially in the US, where
Microsoft is at his best in terms of market (and marketing) presence.
For the resources we have available, I think we do a very good job -
which doesn't mean that there is not room for improvement. ;-)
In several European markets, we do a very good job. In the US, we do a
very poor job. This is the main difference, and it shows when we discuss
over marketing.
Ciao, Italo
--
Italo Vignoli
tel +39.348.5653829
it...@italovignoli.com
skype italovignoli
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