Hi Scott:
Perhaps you are correct. But, these guys are lawyers. What we "think" and what is legal are two different matters entirely. The truth of the matter, as it applies to Han's application and as far as it was explained to me through several written exchanges with the legal team, is that anyone may use the logo and/or the name including "Apache Open For Business", "OFBiz" and "Apache OFBiz" as long the registered trademark symbols are clearly visible (at least one time within close proximity of usage.)
Regards,
Ruth

Scott Gray wrote:
On 4/03/2010, at 10:53 AM, Ruth Hoffman wrote:

Hi Hans:

Jacques Le Roux wrote:
Hans, Scott,

Hans: we all thank you for your help on the demo server. There is no problems 
making advertissement for your company (or anyone else). It
seems the problem is in the name apache_ofbiz which looks like an official 
chanel.

Scott: but then yes, what about ofbizbyhotwax and ofbiz_help, etc. less 
confusing I'd say, nor clean. The point is maybe they don't appear
on the official site main page.

From a legal POV you can't use the logo and name if it's not an official chanel
My understanding, and as it was explained to me by the Apache legal team is 
that you *may *use the logo and name if you give proper attribution. In other 
words, clearly indicate that these are registered trademarks of the Apache 
Foundation. Hans, you may want to check with the lawyers to get further 
clarification.

I don't think they are anywhere near as concerned about attribution as they are 
about misrepresentation of the Apache trademarks.

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