My totally-subjective responses of course, ...

Interesting. I find the use of all caps a little jarring.  It's also something 
Apache doesn't usually do.  Caps here suggests there is some technical 
significance to the use of all caps and it has Apache and OpenOffice feel 
separated.

The alignment in Chris's version seems to avoid the descender problem. and I 
notice you have one version with a shorter extender on the "p" and that could 
help as well.

 - Dennis

PS: I agree that the "4" should not be part of the logo.  That looks like a 
great form for use with version-specific materials though (splash/start 
screens, documentation covers, etc.).

-----Original Message-----
From: Kevin Grignon [mailto:kevingrignon...@gmail.com] 
Sent: Tuesday, May 28, 2013 05:46 AM
To: dev@openoffice.apache.org
Cc: marketing; dev@openoffice.apache.org
Subject: Re: Next steps for AOO 4.0 Logo Selection

I like the darker font colour for Apache, but prefer all caps as it supports a 
more balanced layout. The descender or long leg of the Apache letter "p" when 
rendered in lowercase causes tension as it stabs the openOffice logo type. 

Thoughts?

Kevin



On May 28, 2013, at 10:10 AM, Kadal Amutham <vka...@gmail.com> wrote:

> Looks like we are retaining almost the current logo with some small changes
> 
> With Warm Regards
> 
> V.Kadal Amutham
> 919444360480
> 914422396480
> 
> 
> On 28 May 2013 04:51, Dave Fisher <dave2w...@comcast.net> wrote:
> 
>> 
>> On May 27, 2013, at 3:55 PM, Dennis E. Hamilton wrote:
>> 
>>> [This was cross-posted, so I'm not clear what list was intended.  Makes
>> tracking the discussion difficult.]
>>> 
>>> I'll bite:
>>> 
>>> I prefer Chris's latest.  The weight of the lettering is more powerful.
>> I think the "Apache" should not be so thin. The form used by Samer works
>> better.  I also think down-scaling will work better in this case.
>>> 
>>> As far as the orb goes, Chris's could be a tad larger, but not by much.
>> I prefer the orientation of the foreground bird to Kevin's, which has a
>> more threatening feel in my subjective experience.
>> 
>> These are good observations.
>> 
>> I would like to see it with an "ffi" ligature.
>> 
>> I think we should leave the 4 out. Others have mentioned that 4 is an
>> unlucky number is some cultures. Perhaps we have compromise and have both
>> versioned and un-versioned logo designs. If so then I think a treatment
>> like "Version 4.0" in grey and blue might work.
>> 
>> Regards,
>> Dave
>> 
>> 
>>> 
>>> - Dennis
>>> 
>>> PS: Interesting that we've come around to a close variant of the current
>> logo.
>>> 
>>> -----Original Message-----
>>> From: Rob Weir [mailto:robw...@apache.org]
>>> Sent: Monday, May 27, 2013 03:22 PM
>>> To: dev@openoffice.apache.org; market...@openoffice.apache.org
>>> Subject: Next steps for AOO 4.0 Logo Selection
>>> 
>>> What we've done so far:
>>> 
>>> 1) Called for logo submissions from the community
>>> 
>>> 2) Many designers responded and we received 40 submissions.  There was
>>> a lot of "cross-fertilization" of ideas, as designers saw what others
>>> had come up with, what worked, and borrowed ideas.
>>> 
>>> 3) We did a survey of user responses to the 40 logo submissions.  Over
>>> 5000 users offered their ratings and written comments.
>>> 
>>> 4) Publish report and blog post on the results of the logo survey.
>>> 
>>> 5) Invited the designers of the top-rated logos to read over the
>>> survey comments and refine their designs and submit an updated
>>> version.
>>> 
>>> That's where we are now.  The updated logos (three of them) are on the
>> wiki now:
>>> 
>>> 
>> https://cwiki.apache.org/confluence/display/OOOUSERS/Stage+2+Logo+Refinement
>>> 
>>> As you can see there is quite a bit of convergence on a design occurring.
>>> 
>>> So what next?
>>> 
>>> I'd like to propose some next steps.
>>> 
>>> A) Let's discuss the three designs on the mailing list for the next
>>> week.   The discussion might lead to further refinement.
>>> 
>>> B) If at the end of the week there is consensus on a single design
>>> we'll go with that one.
>>> 
>>> C) If at the end of the week there is not consensus on a single
>>> design, and the discussion is not leading us closer toward consensus,
>>> then we'll have a 72-hour vote of PMC members to pick the logo.
>>> 
>>> Regards,
>>> 
>>> -Rob
>>> 
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>> 
>> 
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