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https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716100#comment-15716100
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John Hewson edited comment on PDFBOX-3557 at 12/2/16 8:16 PM:
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The dog is a cute and visually clever design but I'm with Tilman, I don't see
how a dog communicates anything meaningful about PDFBox, and certainly not
anything which sets us apart from the dozens of other PDF products or even open
source projects (unless PDFBox is smelly and wants to be taken on walks?). For
better or worse, our two distinctive characteristics are 1. we are an Apache
project, 2. we have "Box" in our name - specifically meaning _toolbox_. We
should be embracing the fact that we are PDFBox and communicate it as simply
and obviously as possible, not trying to hide or minimise that, because we're
already fighting an uphill struggle for new people to remember our name rather
than all the other PDFWhatever products out there. We also have a secondary
goal of trying to communicate modernity, as PDFBox 2.0 has rejuvenated the
project - but I'm not really seeing anything about this logo which wouldn't
have looked the same in 1998.
The slab serif is really surprising, it doesn't fit in with the look and feel
of any technology or software products I've seen in the last few years. Totally
out of place.
It's also important to note that we _must_ include the words "Apache PDFBox"
because that is now our registered trademark, so we should really only focus on
that version of the logo - which is far too wide to be usable in this case, how
would it even fit on our website? I'm also not seeing how well this logo works
as icons, favicons, etc, which is essential for us.
Overall, this feels like a logo suitable for business stationary, but not the
web, and not a modern tech-savvy audience.
was (Author: jahewson):
The dog is a cute and visually clever design but I'm with Tilman, I don't see
how a dog communicates anything meaningful about PDFBox, and certainly not
anything which sets us apart from the dozens of other PDF products or even open
source projects (unless PDFBox is smelly and wants to be taken on walks?). For
better or worse, our two distinctive characteristics are 1. we are an Apache
project, 2. we have "Box" in our name - specifically meaning _toolbox_. We
should be embracing the fact that we are PDFBox and communicate it as simply
and obviously as possible, not trying to hide or minimise that, because we're
already fighting an uphill struggle for new people to remember our name rather
than all the other PDFWhatever products out there. We also have a secondary
goal of trying to communicate modernity, as PDFBox 2.0 has rejuvenated the
project - but I'm not really seeing anything about this logo which wouldn't
have looked the same in 1998.
The slab serif is really surprising, it doesn't fit in with the look and feel
of any technology or software products I've seen in the last few years. Totally
out of place.
It's also important to note that we _must_ include the words "Apache PDFBox"
because that is now our registered trademark, so we should really only focus on
that version of the logo - which is far too wide to be usable in this case, how
would it even fit on our website? I'm also not seeing how well this logo works
as icons, favicons, etc, which is essential for us.
Overall, this feels like a logo suitable for business stationary, but not the
web, and not a modern tech-savvy audience.
> Create new logo for PDFBox
> --------------------------
>
> Key: PDFBOX-3557
> URL: https://issues.apache.org/jira/browse/PDFBOX-3557
> Project: PDFBox
> Issue Type: Task
> Components: Documentation
> Reporter: Maruan Sahyoun
> Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg,
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox
> website. As the registration of the PDFBox trademark completed we discussed
> to move that forward.
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