In the same vein ...

Apache Qpid; Whizz Bang Messaging

On Mon, Jan 26, 2009 at 11:29 PM, Rafael Schloming <rafa...@redhat.com>wrote:

> I tend to think the most important thing a slogan can do is grab the
> attention of the reader, and while I do recognize it is tempting to try to
> work in all the usual buzzwords (AMQP, Messaging, Enterprise, etc), so far
> everything that does this ends up being so bland that it's almost completely
> unmemorable.
>
> I'd like to suggest that we consider another direction for the slogan.
> Something that doesn't necessarily include all (or any) of the buzzwords,
> but does grab enough of your attention that hopefully you might consider
> reading further. I'd like to see a few options in this vein before making a
> final decision.
>
> So in the spirit of brainstorming, here are a few random ideas that (for
> better or worse) would stick in my head longer than 3 seconds after reading
> them.
>
>  Apache Qpid: Qpid is as Qpid does.
>
>  Apache Qpid: No pants. No shirts. Just middleware.[*]
>
>  I'm with Qpid[**]
>  ------------>
>
> [*] Works best next to an appropriate logo, e.g.:
> http://imagecache2.allposters.com/images/pic/PLA/CMO1101~Amoretto-I-Posters.jpg
>
> [**] Not really a slogan per/se, but would make a great T-shirt for Qpid
> developers. ;)
>
> --Rafael
>
>
> Martin Ritchie wrote:
>
>> Just keeping this thread going here is another summary of the
>> suggested slogans I added one more at the end, which is a combination
>> of two previous ones really. Tried to capture the 'love' angle for
>> Rob, highlighting the fact that you could never really fall in love
>> with messaging before AMQP.
>>
>> Apache Qpid, AMQP Enterprise Messaging
>> Apache Qpid: Fast, Reliable, AMQP Messaging
>> Apache Qpid: Advanced Messaging, Quick, Purposeful
>> Apache Qpid, AMQP Enterprise Messaging that just works.
>> Apache Qpid, Enterprise Messaging through AMQP
>> Apache Qpid, AMQP Enterprise Messaging
>>
>> Apache Qpid: Messaging for the AMQP Generation
>> Start AMQP Messaging with Apache Qpid
>> Apache Qpid: Standardised Messaging with AMQP
>> Got Messaging? Think AMQP. Think Apache Qpid.
>> Apache Qpid, messaging with added AMQP
>>
>> Fall in love with messaging. Stay safe with Apache Qpid and AMQP.
>> Tell someone you love them. Give them the message with Apache Qpid and
>> AMQP.
>>
>> Fall in love with messaging for the first time. Apache Qpid: Open
>> Standard Messaging with AMQP
>>
>> Lets see if we can narrow this down to a short list of less than 5 for a
>> vote.
>>
>> Martin
>> 2009/1/23 Aidan Skinner <ai...@apache.org>:
>>
>>> On Fri, Jan 23, 2009 at 11:26 AM, Robert Godfrey
>>> <rob.j.godf...@gmail.com> wrote:
>>>
>>>> 2009/1/23 Aidan Skinner <ai...@apache.org>:
>>>>
>>>>> Sadly at this point I ran out of ways to make messaging sound
>>>>> exciting. Maybe I should start watching Mad Men.
>>>>>
>>>> I can't help feeling that we should try to work in a Qpid / Cupid /
>>>> Falling in love type theme... though the thought of falling in love
>>>> with messaging is obviously perverse :-)
>>>>
>>>
>>> - Aidan (who is off on holiday next week and is a little demob happy)
>>> --
>>> Apache Qpid - World Domination through Advanced Message Queueing
>>> http://qpid.apache.org
>>>
>>> ---------------------------------------------------------------------
>>> Apache Qpid - AMQP Messaging Implementation
>>> Project:      http://qpid.apache.org
>>> Use/Interact: mailto:dev-subscr...@qpid.apache.org
>>>
>>>
>>>
>>
>>
>>
> ---------------------------------------------------------------------
> Apache Qpid - AMQP Messaging Implementation
> Project:      http://qpid.apache.org
> Use/Interact: mailto:dev-subscr...@qpid.apache.org
>
>

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