Hi Yishay,

El mié., 17 jul. 2019 a las 8:05, Yishay Weiss (<[email protected]>)
escribió:

>
> It’s true we wanted a separated identity, but as I recall we always had In
> mind to engage the Flex user base. I think it’s important to consider that
> when deciding on a name.
>
>
My point when I pushed the change to Royale name was to try to start from
scratch. I thought at that time (and continue doing so) that we have a
great technology that can be considered new by itself. It just comes from
old concepts (Flex) but brings new "old" ones (HTML) to the stage to make
something with its own identity. So doing a name change to Royale name (and
concept) and then making other parts still be in the old strategy seems
strange to me and makes me think that the marketing purpose is not
understood what could be a problem with my way of doing things, community
does not understand it or does not care much or a mix of both.

People coming from Flex, will start to dig into website, docs and other
things and if they was intererested in Swiz, they will read that Crux is
what they need. The same as people that comes from Flash now that now is
Adobe Animate. But for people new or coming from HTML (or that ears
something about Flash declining), they will see another piece in a
ecosystem called Royale that is part of a whole, and can choose to use it
or not...

>
>
> I appreciate your efforts in that regard and am sure everyone else does. I
> don’t think having reservations about a name is a criticism of your efforts.
>

Thanks for your words Yishay, good to know. Is not about reservations for a
concrete name, but for a strategy of doing things. I expressed that it
could not be "Crux", any other name with some features could fit right. My
observations are just to take the kind of name that disrupts the type of
effort we are doing in terms of brand and we decided to change a long time
ago.

-- 
Carlos Rovira
http://about.me/carlosrovira

Reply via email to