* Ian Clarke <ian.clarke at gmail.com> [2008-05-13 13:45:18]:

> On Tue, May 13, 2008 at 12:59 PM, Matthew Toseland
> <toad at amphibian.dyndns.org> wrote:
> >  As nextgens pointed out recently, our current website has a 40% conversion
> >  rate - that is, 40% of our unique visitors downloaded Freenet.
> 
> Firstly, I don't buy that stat, and secondly, the inference you draw
> from it is wrong.
> 
> I don't buy the stat because:
> 
> 40% of visitors view the download page (according to Google
> Analytics), that doesn't mean 40% of visitors downloaded Freenet, or
> really understood what it was when they clicked on this. I think a lot
> of people just habitually click on "Download" when they see it.
> 

The standard corporate method to gather statistics is to phone home or
to ask for feedback through surveys; do we want to do that?

> > Given the
> >  level of political baggage and technicality that Freenet inevitably comes
> >  with, that suggests that the website is not the biggest problem facing us.
> >  No?
> 
> No.  I definitely don't think you can conclude that the website isn't
> a problem from this statistic.

I agree but not for the same reason... Statistics gathered right-after a
big release are irrelevant (the visitor-base is biased: they came here
*because* of the announcement where they read that freenet is and that
it is cool/smart/whatever)... They are unlikely to look for anything but
the download link.

> I mean, just look at it, its a mass of
> text, with a menu the length of the Amazon river. 

I'm more worried about the content itself than how it's presented. Most
of it *is* outdated.

> I've personally had
> many experiences of people not having a clue what Freenet was, nor
> trying it out, even after viewing the website.
> 

That hardly prove anything either. Some man pages are known to be useful and
well-designed pieces of documentation... and still, users don't read
them.
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