On Thursday, 3 July 2014 at 14:44:06 UTC, Wyatt wrote:
[...]
Very nice; thank you. Though, having thought on it some more,
I would suggest the capital D and the two moons are the most
important aspect in terms of a distinctive mark.
The red background is currently an element of the logo design,
but I don't think it lends much potential for iconified forms.
Casting outward, I can't think of many logos that depend
heavily on their background either, and I think there are
merits to pursuing similar. Isolating the glyph and moons is
pretty easy, too!
But this then calls attention to the implied horizon of Mars.
How essential is it to the mark? I'm really not sure, but my
gut is telling me it needs to be given consideration for at
least the more ornate levels of the design. So would emulating
that boundary with a thin crescent work? I don't have any good
tools on-hand, but I managed to scrape together this stupidly
rough wireframe that hopefully illustrates the basic idea well
enough: http://radiusic.com/imagedump/dwire2.png
That would improve the idea of there being a horizon in the
background but I believe the curvature of the D is intended to be
Mars with the two circles being Phobos and Deimos. The background
curve does look like a horizon but the background is just a
stylistic flourish and I think should just be dropped to focus on
the main element. The version with it doesn't look terrible
though so if people have some sort of attachment to it I wouldn't
be upset if it stayed.
This allows for dark-on-light or light-on-dark equally, with
the horizon some value in the red area; possibly a gradient.
-Wyatt
