On Wed, Nov 17, 2010 at 8:04 PM, Elizabeth Stark <[email protected]> wrote:
> Right, I think the personal appeal aspect of it makes sense, because people
> are much more likely to be motivated by a humanized plea than by a faceless
> organization. That said, a better way to do it would be to have personal
> appeals from Wikipedians from around the world, and rotate them, in
> different languages, etc.
>

That's actually in the works.  We tested the first personal appeal
from an editor yesterday; unfortunately, it didn't beat Jimmy,
although it was better than the less personal non-Jimmy messages we
tested early on before the fundraiser began in earnest.  But hopefully
we can find some other messages that do better than Jimmy; a number of
other people's personal appeals are planned for testing soon.

This will give some idea of why the Jimmy banner works well:
http://meta.wikimedia.org/wiki/Fundraising_2010/Focus_group

It's not because it's him in particular, as far as we can tell.

If you have specific ideas that you think would do better, you can
propose them: http://meta.wikimedia.org/wiki/Fundraising_2010

This is being executed as "the fundraiser that anyone can edit";
unfortunately, we just haven't come very close to beating the Jimmy
banner yet.

-Sage
_______________________________________________
Discuss mailing list
[email protected]
http://freeculture.org/cgi-bin/mailman/listinfo/discuss
FAQ: http://wiki.freeculture.org/Fc-discuss

Reply via email to