On Wed, Nov 17, 2010 at 6:22 PM, Alec Story <[email protected]> wrote: > Do you guys do randomized testing? It sounds like you're doing this, but in > case you didn't think of it, you could serve randomized "ads" in small > percentages to users and measure their responses, using everybody else as > control groups. This would let you test various appeals at low cost, given > Wikipedia's userbase.
Also known as A/B testing: http://en.wikipedia.org/wiki/A/B_testing > > On Wed, Nov 17, 2010 at 8:19 PM, Sage Ross <[email protected]> wrote: >> >> On Wed, Nov 17, 2010 at 8:04 PM, Elizabeth Stark <[email protected]> >> wrote: >> > Right, I think the personal appeal aspect of it makes sense, because >> > people >> > are much more likely to be motivated by a humanized plea than by a >> > faceless >> > organization. That said, a better way to do it would be to have personal >> > appeals from Wikipedians from around the world, and rotate them, in >> > different languages, etc. >> > >> >> That's actually in the works. We tested the first personal appeal >> from an editor yesterday; unfortunately, it didn't beat Jimmy, >> although it was better than the less personal non-Jimmy messages we >> tested early on before the fundraiser began in earnest. But hopefully >> we can find some other messages that do better than Jimmy; a number of >> other people's personal appeals are planned for testing soon. >> >> This will give some idea of why the Jimmy banner works well: >> http://meta.wikimedia.org/wiki/Fundraising_2010/Focus_group >> >> It's not because it's him in particular, as far as we can tell. >> >> If you have specific ideas that you think would do better, you can >> propose them: http://meta.wikimedia.org/wiki/Fundraising_2010 >> >> This is being executed as "the fundraiser that anyone can edit"; >> unfortunately, we just haven't come very close to beating the Jimmy >> banner yet. >> >> -Sage >> _______________________________________________ >> Discuss mailing list >> [email protected] >> http://freeculture.org/cgi-bin/mailman/listinfo/discuss >> FAQ: http://wiki.freeculture.org/Fc-discuss > > > > -- > Alec Story > Cornell University > Biological Sciences, Computer Science 2012 > > _______________________________________________ > Discuss mailing list > [email protected] > http://freeculture.org/cgi-bin/mailman/listinfo/discuss > FAQ: http://wiki.freeculture.org/Fc-discuss > > _______________________________________________ Discuss mailing list [email protected] http://freeculture.org/cgi-bin/mailman/listinfo/discuss FAQ: http://wiki.freeculture.org/Fc-discuss
