Do you guys do randomized testing? It sounds like you're doing this, but in case you didn't think of it, you could serve randomized "ads" in small percentages to users and measure their responses, using everybody else as control groups. This would let you test various appeals at low cost, given Wikipedia's userbase.
On Wed, Nov 17, 2010 at 8:19 PM, Sage Ross <[email protected]> wrote: > On Wed, Nov 17, 2010 at 8:04 PM, Elizabeth Stark <[email protected]> > wrote: > > Right, I think the personal appeal aspect of it makes sense, because > people > > are much more likely to be motivated by a humanized plea than by a > faceless > > organization. That said, a better way to do it would be to have personal > > appeals from Wikipedians from around the world, and rotate them, in > > different languages, etc. > > > > That's actually in the works. We tested the first personal appeal > from an editor yesterday; unfortunately, it didn't beat Jimmy, > although it was better than the less personal non-Jimmy messages we > tested early on before the fundraiser began in earnest. But hopefully > we can find some other messages that do better than Jimmy; a number of > other people's personal appeals are planned for testing soon. > > This will give some idea of why the Jimmy banner works well: > http://meta.wikimedia.org/wiki/Fundraising_2010/Focus_group > > It's not because it's him in particular, as far as we can tell. > > If you have specific ideas that you think would do better, you can > propose them: http://meta.wikimedia.org/wiki/Fundraising_2010 > > This is being executed as "the fundraiser that anyone can edit"; > unfortunately, we just haven't come very close to beating the Jimmy > banner yet. > > -Sage > _______________________________________________ > Discuss mailing list > [email protected] > http://freeculture.org/cgi-bin/mailman/listinfo/discuss > FAQ: http://wiki.freeculture.org/Fc-discuss > -- Alec Story Cornell University Biological Sciences, Computer Science 2012
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