Oliver,

Insofar as they work best as a heuristic, that is in developing a  
design solution and educating the client about your approach, they  
can be very good. But they're illustrative. They help us, as  
designers, think through the user needs and interests. And connect  
those with the user's daily routines and related activities.

Where they're weak is in their one-dimensionality. Perhaps they could  
be supplemented with a report of contextualized activities, and use  
cases in which a design is consumed. In many cases I think the  
context of activity is more important than persona.

As a heuristic though they're a useful device.

adrianb

On Nov 13, 2007, at 12:19 PM, oliver green wrote:

> Hi everyone,
>
> I am trying to understand the finer nuances of using personas. The
> various articles/book chapters that I have read talk about instances
> where using personas would be useful. But I feel that to really
> understand a methodology, one should be familiar with the weaknesses
> as well. So, can you give me examples where using personas would not
> be advisable/helpful?
>
> Thanks,
> Oliver
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