I've come to the conclusion that I'd be a much happier person if I stopped
taking part in these conversations about personas. Most of them hinge on a
basic understanding of something that no one will clearly define, and a
difference in definitions of almost every key term in the debate. No matter
how anyone spins it, we'll all keep trying to fit everyone else's ideas into
our own world views, and it just never gets anywhere constructive.

So, I'm just going to keep doing what I've been doing - designing successful
experiences without personas, using methods that take half the time and
money of the persona research and creation process - and if anyone wants to
know more about how I consistently accomplish this, you can read the 3-part
article that will soon appear on Peachpit.com.

Feel free to keep debating, but I've got another client to make happy right
now, so I'm off to do some persona-less design work. Cheers.

-r-
________________________________________________________________
*Come to IxDA Interaction08 | Savannah*
February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

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