Re: [IxDA Discuss] friday fun: what's the coolest thing you'vedesigned?

[Dante Murphy]

http://www.celebrationchain.com/celebration/
 
This is a social website that allows friends and family of breast cancer 
patients and survivors to show support in a touching, chraming, and sometimes 
humorous way.  While it's not the most groundbreaking social media apps, it is 
one of the first (or maybe the first?) sponsored by a pharma company in the US 
and branded for a specific therapy.  As such, it's gotten a lot of favorable 
press in the healthcare marketing trades.
 
Dante Murphy
Director of User Experience
Digitas Health
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