Maybe I'm interpreting this discussion wrong, but it seems to be belittling
the value of effectiveness and efficiency. Regardless of whether a product
(read: product or service) provides the user with some level of
satisfaction, it is better that it be effective and efficient than not. If a
company that has previously paid little or no attention to any of the stated
aspects of usability (and this seems to be a significant proportion of the
marketplace) brings in someone to improve efficiency and effectiveness, the
products will become more effective and efficient. This is almost certainly
a positive outcome.

Is it as good as if satisfaction was also addressed? Of course not. The more
factors impacting user experience that are addressed, the better the
product. Someone calling themselves a user experience professional could
easily bash a usability professional for "only" addressing effectiveness,
efficiency and satisfaction. This is where I find semantic arguments over
the definition of usability not particularly useful. What really matters is
which parts of the constellation of factors impacting user experience are
addressed, not which label is applied to some arbitrary subset of those
factors.

I do think these discussions highlight something important though, which is
the increasing recognition of the importance of a wide range of factors that
impact the quality of a product. This is leading to broadening definitions
of usability, IA, and IxD to be more encompassing of the whole experience.
If you ask any particular usability professional, IA or IxD what they do, my
guess is the answers would be very similar, whereas in the past that might
not have been the case.

-- A different Todd



> BTW, I don't like it anymore than you that these people are doing
> usability work. In fact, I'm rather bothered by it. But it is a
> reality that it is happening and we need to be conscious of it. The
> fact that you don't consider them professionals says something about
> your confidence in their ability to do this work well, at least that
> would be my interpretation. And with that I would agree.
>
>
> Cheers!
>
> Todd Zaki Warfel
>
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