On 6 Jun 2008, at 13:02, Gloria Petron wrote:
Wasn't the original purpose of the "confirm email" field to thwart
automated
scripts?
It's getting the human touch, confirmation that the form is being
filled out
by a person, that's the goal.
There may be other reasons for a confirm email field to be included
on a form.
An airline client of ours told me that if the email is incorrect when
booking a flight the customer will not receive their PNR (booking
reference). The usual course of action is for them to then phone the
airline helpdesk to get their reference which is a considerable cost
to the airline. In live A/B testing the use of the confirm email
field reduced the amount of incorrect email addresses submitted and
consequently saved them a substantial amount of money in helpdesk calls.
It's an inelegant solution so I'm looking forward to reading any
ideas that can improve the user journey without the risk of increased
costs.
Regards,
Diarmad McNally
Interaction Design Studio
UK: +44 (0) 7808 297289
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