"A lot of marketing is just getting in people's face to build brand awareness." - Agree.
What does marketing get rewarded for today? What are their KPIs? Side note -- Have seen more marketing departments over the last 2 years take more notice of terms like UX and CX which is a good thing ... but they are not entirely sure how to create a holistic CX. Has anyone seen similar trends in your respective markets? rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=31083 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
