So, is persuasion a part of what we do as IxD, and if it is should we seek expert opinion from those who are experts at persuasion?
I think that a large part of what we do is persuasion, but in a different way then a lot of marketing seems to do it. A lot of marketing is just getting in people's face to build brand awareness. Marketing is responsible for pop up ads, a terribly unpersuasive and unproductive user experience. Marketing is responsible for sticking advertisements on the top or left side of pages that nobody clicks on. Marketing is responsible for those horrible ads that when you roll over them expand to cover most of the page. Marketing is often responsible for wanting splash pages in front of the content. Marketing does not yet understand interactivity. They persuade through projection.. TV, magazine ads, radio, billboards, the thing they all have in common is that they are passive experiences. If you want to build a passive persuasive experience, seek out marketing. If you want to build a persuasive interactive experience, and everything on the web is an interactive experience, I think that most marketing departments and people are not up to the task. There are exceptions, of course, but for the most part not. Even these company sponsored Alternate Reality Games that attract a ton of hard core users because of their interactivity, imo, fail at their marketing message. No one buys McDonalds because they hired a company that created a fun ARG. Josh Powell On Mon, Jul 7, 2008 at 11:32 AM, Robert Hoekman Jr <[EMAIL PROTECTED]> wrote: > > > > I hope I am not skewing or shifting the point of this argument. But I > > think the question I am hearing Robert ask is. "who does the designer > > work for?" > > > That's not at all what I'm asking. We work for both the user and the > business. > > I'm concerned with the details—those tiny, subtle details that influence > people (ethically, of course). The words you use in your value proposition > statement and/or tagline. The numbers you choose to show on the homepage. > Which bullet points you use to entice the most people. And so on. > > A good marketer should know how to craft these elements really well. Should > an IxD know, too? > > -r- > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
