Hi Chris, I don't think that ads are necessarily the answer, and focusing on ads to the exclusion of other revenue models is a bit of a strawman. What I think others are suggesting is that users shouldn't expect to receive value for free.
I dislike cold showers as much as the next person. And it should come as no surprise that I also dislike paying utility bills. Why should I be expected to pay my utility bill simply because I dislike taking cold showers? I don't care how much it costs the utility company to get me my hot water, all I'm interested in is taking a relaxing shower. The argument isn't that we should persuade people to enjoy cold showers. And the argument isn't that we should persuade people to enjoy paying utility bills. The argument is that we should persuade people to accept some form of utility bill as a legitimate exchange for the value of a hot shower. In this little allegory, the utility bill doesn't necessarily need to be an ad. It could be some other mechanism that provides the requisite exchange in value. // jeff Chris wrote: > The odd question here is not WHY users dislike ads, > with the presumption that they HAVE to be enculturated > to somehow "like" ads. I dislike cold showers, and > all the persuasion in the world will not make me like > cold showers. Has anyone stopped to think that perhaps > what we are witnessing is something like truth breaking > through the dominant (and perhaps oppressive) media > programming of an audience, to stand up and say, "No, > no matter how much melamine you put in my processed > box dinner, I do not like it Sam I am!" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=33019 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
