Hi Ali: Good question.
Agree with this: "If there is no pain %u2014 inotherwords, if the organization can't feel how their hard-to-use product is hurting them %u2014 then there is probably nothing you can do." - Jared Spool and this ... "I've made myself blue in the face trying to convince both clients and coworkers (simultaneously, mind you) of the value of IxD-related activities "in general." It nearly always fails until I am able to understand my clients' needs and then tailor my design approach directly to them." - Josh Evnin Both talk to an environment being receptive to the UX message. Or I call we call this "organization ripeness". We talk to some of this here -- Selling UX - http://www.uxmatters.com/mt/archives/2008/10/selling-ux.php and here - http://www.slideshare.net/dszuc/selling-usability-in-organizations-presentation Quick tips: * Start with 1-2 engineers at a time (test your assumptions) * Don't try and sell the whole UCD process (it takes too long) and you will probably be pushing in "jargon" they may not have heard before. * Show how your UI/product improvements resulted in an improvement to business results (and share the joy with the team) Build from there ... rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=37605 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
