Also, try to ask yourself how important your logo being memorable is to your brand. Sure, it is always good to have a top-shelf logo and great design. But not at the expense of other services and in the case of a website, usability.
I have seen first hand companies spend a large amount on a great logo, such a large amount that they could have invested the money in interaction design, or user research, and ended up with a service that didn't suck. They might have survived to this day. The same goes for any other kind of over-spending. (Looking at you pets.com) There are a lot of companies that do really well with really bad branding. And on the internet, there are many that do very well with almost no branding. To the point where the lack of brand becomes the brand (XKCD, Maddox, so on) And the big guys are starting to catch on, well, sorta. http://inventorspot.com/articles/mcdonalds_japan_goes_nobrand_with_quarter_pounder_shops_19505 It is like a twisted kind of minimalist branding. But what it is indicative of is the slow realization that the only value a good brand has is recognition and anything else about it is purely there for design snobs. No one outside the design world cares about Pizza Hut's new brand, or their last new brand. They were happy with whatever. So long as their mutant-pizza still tastes good. The long and the short of it is, don't spend too long agonizing over your logo and your branding. Shoot for 'not crap' and move on to things that will effect your users. MMM.. Like stuffed-crust pizza... Yes. Stuff the crusts of your site, not your logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38327 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
