I don't think any text treatment should be ruled out because of typography rules. A logotype is as much an illustration as it is text. Recently... some of the best known brands have switched to all lower case. xerox, intel, (and just this month) pepsi.
My best practice...consider as many options as possible and converge on the ones that best embody/communicate your brand goals. Bryan Tiller User Experience Designer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38327 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
