Having capital letters at the start of the words certainly calls more attention to the words and emphasizes that. I cannot personally recall a logo with small letters and all the logos I can recall from memory end up having at least the first letter capitalized.
As Mark stated, company names (and branded products too) are proper nouns and thereby should always have the first letters of their name capitalized. As an example: reading the words 'microsoft windows' just doesn't seem to me as impressive as reading the words 'Microsoft Windows.' . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38327 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
