I think one of they keys here is that Andrei's perspective on prototyping is very different from the majority. That's not to say it's strictly right or wrong, but I find it a bit myopic, narrow, and shortsighted. It seems to be very 37signals—this is the way we do it and it's really the only way that matters.

Full disclosure—almost every prototype my company produces is a hand- coded XHTML/CSS/JavaScript prototype that is production level code. In fact, probably very similar in fidelity to what Andrei's company produces. However, that is fairly unique in the field and not required. We do it, because it's typically part of the goal that's established at the beginning of the project.

However, we do some very advanced paper prototyping a few times a year, typically when a client hands us a pre-existing set of wireframes. Additionally, when all the client has is a few photoshop comps and wants to test some basic flows with that, we'll either use PPT, or stitch them together with HTML—far from fully functional, but very effective for testing what we need and accomplishing the goal.

When I speak on or teach prototyping, I do let people know that we typically build production level prototypes, but that that is not the norm and not required to be an effective prototyper and I can back that up with data.

So, realistically, I can say with certainty that Andrei's perspective, or at least the one that's being communicated here, is not the standard and does not represent prototyping. That's not my opinion, that's something that I can back up with dozens upon dozens of examples.

Out of curiosity, Andrei, where would you put tools like Axure, iRise, or Catalyst for prototyping? Waste? Beneficial? Where do you draw your line?

Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.



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