I just wrote about field research and personas for HarvardBusiness.org
http://blogs.harvardbusiness.org/merholz/2009/03/the-best-way-to-understand-you.html
The heart of my message there is that the best way to understand your
customers is to Go To Them.
The follow on is that not everyone in a company can Go To Them, and we
need means by which field research findings and insights can be
shared. Video highlight reels are very powerful, but, I think,
insufficient.
In my experience, a well-crafted persona, and placing that persona in
some strong scenarios, is the single best tool we have to spread
empathy throughout an organization. It probably shouldn't be the only
tool, but if you have time for just one, and you want to help your
colleagues achieve a visceral understanding of your customers, I don't
know of a better tool than personas.
--peter
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... disc...@ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
