At 09:18 AM 3/9/2009, Todd Zaki Warfel wrote:
We still lack good methodology and educational practice when it comes to creating personas. And no, the Personas Lifecycle book didn't really help...Personas should be based on behaviors and activities, not demographics. And they need to be data-driven, not based on assumptions and pulled out of thin air.
Kim Goodwin's new book Designing for the Digital Age http://www.amazon.com/Designing-Digital-Age-Human-Centered-Products/dp/0470229101/ has a detailed chapter on what personas are for and how to create them. Mitchell Gass uLab | PDA: Learning from Users | Designing with Users Berkeley, CA 94707 USA +1 510 525-6864 office +1 415 637-6552 mobile +1 510 525-4246 fax http://www.participatorydesign.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
