In a completely different sense, I always used to love Telstra's site -
www.telstra.com - as a way of highlighting the disconnect between the brand
promise "Making life easier" and the reality as evidenced by your
interaction with the business.

2009/5/20 Donna Spencer <don...@maadmob.net>

> The two examples I use (when I teach) to show this disconnect are Crumpler
> (crumpler.com.au) and Dr Martens (drmartens.com). Both fantastic products
> with insanely bad web presence!
>
> Scott McDaniel wrote:
>
>> X-Antivirus: avast! (VPS 090519-0, 19/05/2009), Inbound message
>> X-Antivirus-Status: Clean
>>
>> That's really the shame of it - the way many might experience the
>> physical product is represented
>> by the sub-par online experience.
>>
>>
>>
>>
>
>
> --
> Donna Spencer - Maadmob
> do...@maadmob.net
> 02 6255 4993 / 0409778693
> http://maadmob.com.au/
> http://www.rosenfeldmedia.com/books/cardsorting/
>
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-- 
Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E:
steveb...@meld.com.au | Twitter: docbaty | Skype: steve_baty | LinkedIn:
www.linkedin.com/in/stevebaty

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