Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust.
http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/ Eric talks about the evolution of software from the early days, when software, hardware were differentiators which have now become a commodity… similarly, he says, usability was a differentiator but it’s now become essential. You have to have great software and hardware and it has to be usable. The differentiator now, he believes, is to make the software more persuasive and engaging. Although I completely agree with Eric, I don’t think this is a revelation… you obviously need to design products that engage the customers so that you can meet business goals, and I can’t think of any Product Manager or UX designer not trying to do that from the outset. Is it just me or do you think that this is what we’ve been doing all along anyway? -- Sachendra Yadav http://sachendra.wordpress.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
