Hello Philip, You mentioned a book in your note. What book was that? B. J. Fogg's book, Persuasive Technology takes principles of persuasion from Marketing and Social Psychology and discusses how they can be applied to the design of technology. Technology can be usable, but not persuasive.
If there is another book out, I would be curious to read it. There is a book by Robert Cialdini who is the guru on persuasion in the real world and I would highly recommend that. Just search for "robert cialdini persuasion" and it should pop up. Chauncey On Sun, Jul 12, 2009 at 7:48 AM, Phillip Hunter<phil...@phillipwhunter.com> wrote: > I haven't read the book, but I did sit through a presentation about > it from HFI and have read a couple of essays. > > I think that what he's done is two-fold: A) put some decent > packaging around a set of concepts that, as you say, have been part > of design forever (though with various levels of realization by > practitioners); and B) help bring the ideas a little further out of > the fuzziness that they tend to have around them so the discussion > can be more convincing and eye-opening. > > Many of us in this field have already learned about these things > through other means (there are many good books about them), but > Schaffer seems to help focus the concepts better on our specific > issues. > > ph > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=43652 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
