I've talked to a few publishers, and they said that interest in the
digital edition (PDF, etc.) was limited at best (proved by web stats).
The publishers were interested in recouping some of the advertising
costs, but the results were negligible.
On Jul 13, 2009, at 9:24 AM, Rob Enslin wrote:
...
Does anyone know if research has been conducted (or has conducted
research)
to support digital editions in terms of a positive user experience
(user
outcomes)? Or, is it perhaps a notion that large newspapers simply
do to
offer/repackage their content in a different format?
Thanks in advance,
-- Rob
Patrick
twitter: usabilitycounts | uxlosangeles | cooltechjobs
email: p...@usabilitycounts.com | blog: http://www.usabilitycounts.com
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