Oof, it's late, but hell, I'll take another swing... :-) Jared, everything you say is true regarding the limitations of the tool. I stated as much myself in the earlier post.
Perhaps "see" was a loaded term to use as I didn't mean to imply that we understood the user's cognitive process - just what their gaze fixated on. I thought I made that clear, but I guess not. Jared, I would really appreciate it if you would share the data - or even the methodology for how you tested your theory. I would conduct that same test tomorrow to settle this once and for all. If there is a demonstrable basis to completely invalidate eye tracking then I would really want to know about it! Contrary to your assertion that we "make shit up" or bamboozle our clients with "gizmos" we actually do give a crap about the quality of our work (and our reputation, with our clients and peers) and we wouldn't be using the method if we didn't think it had value. As effective as this forum is as a platform for debate (at least we can use more than 140 characters), how about we continue it in person - over a beer -- next time you're in NYC? An "eye tracking beer summit," if you will. At a minimum, I'd like to try to persuade you that not everyone who uses an eye tracker is a snake-oil salesman... NG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44684 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
