Tony, Sounds like a great project.
So, what's the organization's rationale - or even hunch - for preferring to go with NMOH? What's your user research/testing telling you-all so far? I hesitate to "me too" this one, without knowing who the target users and the org's main goals of the site are. Plus, is this the same initiative as http://www.hiphoparchive.org? as the Hip Hop Museum Project? if not, might NMOH be trying to clearly differentiate between themselves and http://www.hiphoparchive.org? Without having knowledge of the above, we're projecting individual preferences, and speculating about others'. Same thing that makes us pull out our hair when a business lead "just knows" something. So, some devilish advocy: I'm used to acronyms for museums, esp those with National in the title. Maybe they're going for an official sound? -- and wanna make sure their brand never doesn't include "National"? Plus it's possible someone more clever that me could make NMOH into a memorable, resonant hip hop brand. Finally, it's not impossible for acronyms to catch on: MOMA, MTV, BET...KRS|ONE, NWA, WUTANG, even OPP ;) Susan On Mon, Feb 8, 2010 at 12:23 PM, Anthony Zeoli <a...@digitalstrategyworks.com>wrote: > Hi everyone: > > Over the past 9-months, I've been assisting the National Museum of Hip-Hop > with their web site and social media presence. After the museum first > settled on a name, National Hip-Hop Museum, they went with NHHM.org. Then, > there was some discussion and the name changed to National Museum of > Hip-Hop, so we registered NMOH.org. > > My better judgment, the fact that I've been a DJ for over 30-years and have > worked in and around Hip-Hop culture, as well as hearing people call this > thing: "the hip hop museum," told me that we should register " > hiphopmuseum.org," not just to host the web site, but also to make sure we > owned it, just in case. > > I also put their Facebook at facebook.com/hiphopmuseum. And, I registered > " > twitter.com/hiphopmuseum," just to ensure we had that as well. Of course, > they chose to start tweeting at "nmoh," but I let that go for now. At least > we have both. > > In my mind, usability and SEO roads all lead to "hiphopmuseum.org" and > anything related to the words "hip-hop museum." If we were to start > branding > "NMoH," that means nothing to anyone and its hard to remember. Was it NHOM? > MNOH? OHMN? You get the point. > > Plus, what would you rather see on a T-shirt? NMOH.org or HipHopMuseum.org? > > Thoughts? > > :: Tony Zeoli > :: Founder > :: Digital Strategy Works > :: Web Experience that works for you > > :: Tel: 917.705.4700 > :: a...@digitalstrategyworks.com <http://mailto:a...@digitalstrategyworks.com/ > > > [image: AIM:] djtonyz [image: Skype:] tonyzeoli [image: MSN:] djtonyz > [image: > Google Talk:] djtonyz [image: Y! messenger:] anthonyzeoli > [image: Linkedin] <http://www.linkedin.com/in/anthonyzeoli>[image: > Facebook]<http://www.facebook.com/tonyzeoli>[image: > Twitter] <http://www.twitter.com/dswks> > Digital Strategy Works Digital Strategy Works launches Wordpress > Westchester > Meetup Group< > http://digitalstrategyworks.com/2010/01/21/digital-strategy-works-launches-wordpress-westchester-meetup-group/ > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Susan Doran 55 Morning Street Portland ME 04101 207-774-4963 (land) 202-296-4849 (cell) /susandoran (facebook) @susandoran (twitter) ~~~~~~~~~~~~~~~~~~~~~~~~~~~ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
