Sounds like some suits are trying to bring some cred to what is otherwise totally street. Perfectly stated as "outside in rather than inside out". My vote's for hip hop museum and my theory on the acronyms are as follows. If there is a choice between acronym or a phrase/title, from the standpoint of phraseology, whatever rolls off the tongue better has a better chance of sticking. I can barely say NMOH to myself, nevermind stating it out loud. In the case of MOMA as mentioned earlier, this is both much easier to say and remember (you're only 1 letter from mama ;-) So if you can barely speak "N""M""O""H" then the next best think is to sound it out as in "Nimoh" (like bimmer for BMW), which is better, but sounds very similar to a very famous animation about a lost fish. Not bad as a mnemonic, but probably not the best brand association for a hip hop museum. And just for fun, what if the slang for the hip hop museum became hipopseum (accent on pop). I know, I can hear groaning, but it almost sounds grand, like a coliseum....or maybe I'm just tired and it really just sounds like an ice cream treat (hehe). Couldn't help myself...but I'm sure you get the idea.
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