Kim Goodwin describes on Designing for the Digital Age a practice to
avoid self-reporting error. Case-specific questions consist of asking
for a specific story on a topic. It´s like, instead of asking "do you
shop online?", try "tell me about your last online shopping
experience". There are interesting examples on the book where
case-specific questions revealed interesting contradictions. Well,
this is not exactly about honesty ...

You could also use a transparent communication. Does the use of
tobacco really impact the price? How could you communicate it, at
least to a certain depth? How exactly does the answer impact the price
or the service? Is a dishonest answer going to be visible as such in
the future? This is like seeding honesty  =)

And It would be very helpful to spend a little time with at least 2 or
3 prospective user informally, and ask their concerns about the
personal questions you have. This can be fast and extremely
informative.

What do you think ?
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