On Wed, 14 May 2014, Derek Balling wrote:
On May 14, 2014, at 1:49 PM, Tom Limoncelli <[email protected]> wrote:
On Wed, May 14, 2014 at 1:10 PM, Derek Balling <[email protected]> wrote:
And let's be clear: This should be member-only content.
We need more reasons why you HAVE to be a member.
I feel that this would make it impossible for the event to serve the goals I
outlined previously (more members for chapters to recruit; helps start new
local chapters). Are you saying that it wouldn't have that effect, or that
those problems don't need to be solved, or that such an event would solve other
problems?
If you don't need to be a paid member to show up at a locals meeting, and you don't need
to be a paid member to view the content "virtually", then how does this program
(if made freely available) actually drive increased paid membership to the LOPSA national
organization?
Because ultimately, everything you're talking about -- increasing local
chapter presence, etc. -- is a second-order variable in the larger equation of
"grow LOPSA the organization and make it financially sound".
It grows LOPSA membership and makes the organization more financially sound by
exposing LOPSA to more people, enhancing the prestige of LOPSA (and it's
members), changing it from "LOPSA, what's that?" to "LOPSA, oh, that's the
organization of experts"
Yes, small membership is a problem, lack of visibility is an even bigger problem
and contributes to the small membership.
if we could wave a wand and make our membership grow 10x, with each of those
members paying 10x dues that they are today, but without any change in the
visibility of LOPSA because everything is members-only, we would remain a fringe
organizaiton that really doesn't matter to anyone outside of it.
And if we didn't get a single new member, or any additional money, but gained
the reputation of being "the experts" to management types, we would make a huge
impact on the world.
Now, the reality is that if you get the reputation you will get an increase in
membership, and if you get an increase in membership you get some increase in
visibility, so it's not an either/or situation.
But I strongly believe that we need to be generous with our expertise.
We need to record these presentations, see if we can get them transcribed, and
try to make them be "the" reference for people to use about those topics. If we
can get a video/transcription of our presentation to be the top of a google
search on that topic, it will get us FAR more membership and influence than if
we keep it behind a paywall and only make it visible to members.
David Lang
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