On Thu, Jun 26, 2014 at 6:55 PM, Matt Simmons <[email protected]> wrote:
> Thanks, Michael. I appreciate it - and as Philip mentioned earlier, the > reason no one expected it is that we've gone a few years without a large > enough sponsor. > > This kind of agreement isn't unusual by any stretch of the imagination. > Every member-based organization that I know of has this (and some don't > allow you to opt out). Heck, the IEEE will rent you their mailing list > file: http://advertise.ieee.org/lists/email-list-rental/ > I've worked for a good number of nonprofits, and yes, I'll +1 Matt's example. All non-profits rent their membership lists. This is why you get solicitation letters from the American Cancer Society after you donated money to the Leukemia and Lymphoma Society!* List rentals are one of the few potentially lucrative revenue streams available to nonprofits so they can fund their programs. Unfortunately, relying on membership dues alone doesn't work. > I really think the way we do it is a good combination of value to the > sponsors and maintaining a lack of annoyance to the members. One email a > year from a company that gives thousands of dollars to an organization that > we care about doesn't seem like a terrible thing. > Mostly agreed... but I'd rephrase that from "doesn't seem like a terrible thing" to "is a valuable asset to growing the programs and activities of LOPSA." I'd like to see LOPSA work on doing more -- and better -- emails to the membership. Gil * I never worked for either of these nonprofits. I don't know if they rent their lists to each other. The example is to illustrate how you suddenly get solicitations from related nonprofits every time you donate money for a particular cause. The same thing happens with political campaigns and magazines/newspapers.
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