audiofi wrote:
I run a business up in the North East where I both sell and install the
Squeezebox (and others, not the Roku though!) to people in the local
area.
As I install all of the software as part of the service (including any
plugins etc.) the user does not need any technical knowledge except
ripping their CD's.
Even with this, business is very slow and I think the problem is that
people simply don't understand the technology and an advert in a
paper/magazine still doesn't really explain it fully, I have to offer a
free demo before hand. Once I get my foot in the door, the product
sells itself, the problem is getting that first step.
Getting reviews in the likes of PCW/What Hifi/Mac etc. is a good step,
but these magazines are read by a very niche group. The iPod has
become huge and now MP3 is a common format, so I think somehow the
Squeezebox needs to be reviewed in less technical magazines and papers,
but also in such a way that it won't confuse the general user.
The general install is very straight forward for everyone who posts
here, but I'm guessing a lot of you work in the computer industry and
therefore understand how these things work. For someone who has a
computer and an iPod but has no idea how to do much else, it is a very
daunting task.
The scope of such a product is huge, home users, businesses with phone
switchboards (on hold music, but with a web interface!), pubs and even
DJ's in clubs!
All my opinion of course
Andrew
www.audiofi.co.uk
By the way, if anyone has any tips for marketing, I'm all ears!!
Maybe focus on SqueezeNetwork as the primary reason to have it, then
tell them it can play their iTunes library as a bonus feature.
--
Jack at Monkeynoodle dot Org : It's a Scientific Venture!
"I spent all me tin with the ladies drinking gin,
so across the Western ocean I must wander." -- All for Me Grog, traditional
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