nicketynick;148373 Wrote: > > Anyway, the corporate beast simply will not have the flexibility or the > focus (serving the masses takes a lot of resources) to remain on the > cutting edge of product development. It's a pretty reliable cycle - > small companies do cutting edge, get bought out when they're ready for > mass-market, and someone else with a vision picks up some of the pieces > and comes up with something nobody had done quite right yet. And what do > you want to bet that many of the folks on this forum will meet again at > some other forum for a SD-like company?? See you there!
And that is the crux of the biscuit! Logitech has just bought into a technology and an established consumer/enthusiast base for a song (pun intended). Not to say our beloved principals have sold out cheap....no..... just to suggest that what they have created is so damn good that a company like Logitech can take this to the next level with such ease it is silly. They'll make a fortune and break into a new market...nice. But as has been pointed out by many....... a certain something will be lost from the core SD brand. I for one have a hard time seeing The Transporter with a Logitech label on it. I believe others will too. While it is fine to say that SD will keep it's autonomy, the question of branding still applies and there is no doubt that Logitech has positioned itself as a mass market price driven company....and a damn good one at that! ( I like my MX900 well enough) Changing ones brand image is not an easy or compulsive thing to do. Ask The Coca Cola Company. Logitech have created a great brand in every recognized sense of the concept. Why the hell would they want to change it or go against what it represents? Go ask Volkswagen! These guys are mass market all the way. It's all they know. As opposed to SD. Just read the PR surrounding The Transporter especially the Stereophile article. http://www.stereophile.com/news/073106transporter/ "Obviously, the Transporter is not aimed at people who are ripping files to 128kbps MP3 files," said Patrick Cosson, Slim Devices' vice president of sales and marketing. "That's like disposable musicwhat you'd listen to at the gym. There are a lot of peoplepeople like Slim Devices CEO Sean Adams and myselfwho listen to uncompressed audio files and who want them to sound as good as the systems we're playing them on can sound." Really think the bigs at Logitech can react this way even if they think it? In the end...who knows......I'm just looking at history and that's what it suggests. But before I get nailed, this is just an opinion and I would love that this works out a different way. Either way it is good.........just different. Personally I do fear for the core values of SD and I am currently holding my finger over the buy now button for a new Transporter. I wanna press it but............. -- mauidj Oracle Delphi/FR64/Dynavector, Krell EVO-555, Krell EVO-202, Krell EVO-402, B&W 801-Matrix3. Music all the way! ------------------------------------------------------------------------ mauidj's Profile: http://forums.slimdevices.com/member.php?userid=7648 View this thread: http://forums.slimdevices.com/showthread.php?t=28821 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
