Hi,

So, let's try and look at what we need for a mod_perl banner.

here's what Stas said to the mod_perl list:

--- FIRST MESSAGE
The short story:

We need somebody to do the coordination for the modperl banners project, similar to what Jonathan has done with the new logo creation/selection project.

The long story:

We need to create a few banners, so we can use these as ads on friendly sites. I've already one tech site that wants to advertise us for free. I know that ads don't really work, but the targetted advertising is in a better shape.

I think the current market standard is 468x60 and 150x40 (pixels) and size about 10k. It's been a long time since I was doing these myself, so I'm not sure what's the acceptable image format. Definitely not PNG (Since some older browsers crash on PNGs). but these can be converted to other more back-compat formats. Anyway, the coordinator should figure out all these details before posting the announcement, so to prevent confusing and time wasting.

The coordinator will accept submissions from individuals and put them somewhere online (better pre-announce the url, so people can see the work in progress). I don't know yet if we will need to do the voting, but it's an option. All depends on how many banners will get submitted.

The coordinator should post the announcement with details about what and how to do, where to submit the banners and then after a decided timeframe post the results back to the list. Of course we will accept new banners in the future, but for the initial batch it'd be nice to have some timeframe, since we already have a need.

Eventually all the chosen banners will appear on the new mod_perl site. Since we are very close to the transition period, we need a temp location off-site for collecting the banners.

Ideas for banners:

* world domination chapter 1 (only 20% achieved)
* world domination chapter 2 (50% target)
* include the 2.0 theme
* ...
* definitely re-use the new logo http://wypug.digital-word.com/mod_perl/winner/
* ...

Also I don't know if the banners can be animated or not. Someone who's in touch with the ads bussiness these days, please help the coordinator to fine tune the specs.

p.s. I hope that I didn't make this simple thing sound too complicated :)

p.p.s. could also in parallel run a T-shirt logo contest, we have a new conference coming up in July. It's definitely a time to start thinking about mod_perl freebies!

p.p.p.s. You help is very appreciated!
-----

SECOND MESSAGE:

The story:
----------
Some people want to advertise mod_perl on their sites. We need banners for that. Your help is appreciated.


Approx Banner Spec:
-------------------
Format:     PNG
Dimensions: 468x60 and 150x40 (pixels)
Size:       about 10k.

BTW, we still don't have a button derived from the winner logo!
should be 88x31px or something like that.

Ideas for banners:
------------------
* world domination chapter 1 (only 20% achieved, see netcraft)
* world domination chapter 2 (50% target)
* include the 2.0 theme


Try to re-use the new logo: --------------------------- http://wypug.digital-word.com/mod_perl/winner/

You can use Apache's feather:
-----------------------------
http://apache.org/~stas/feather.gif
http://apache.org/~stas/feather_transbg.gif

And ORA's camel:
----------------
http://perl.oreilly.com/usage/
and probably can cut images from
http://wypug.digital-word.com/mod_perl/
----------------

MY COMMENTS:

Well, just one comment: 150x40 doesn't seem like a very practical size to me. Maybe you meant 150x140 to make it approximately square?

Anyway, I'm not sure if we need a contest or more of a "collection of banners". It would be nice to have several themes available, not so much in terms of design bu in terms of the message they give.

In any case, we need to impose pretty strict rules on what it includes:

- *must* use the new logo -- no different ones allowed.
- should use Camel and Feather to mark association with Apache and Perl.
- should get the message through about *what* mod_perl is about: that it's about web serving, with Apache and Perl, that it's fast and powerful.


How do we make people obey to those rules? I would suggest having a small jury which determines the best interest of the community. We don't want a quick design which doesn't convey the right message, Working with designers, we should move them along the right track if they stray from it.

Suggestions as to the content:
---------------------
Stas suggested:
* world domination chapter 1 (only 20% achieved, see netcraft)
* world domination chapter 2 (50% target)
* include the 2.0 theme
I didn't clearly understand the first 2. Furthermore, the 2.0 theme would be pretty hard to convey graphically--anyone has any ideas?


Now, my suggestions:
* Using the exisiting logo, and animate it with the cogs replaced by camel head, feather, and then coming to the cogs. Right-hand-side should contain some other text.
* Bullet going through mod_perl--Faster than a speeding bullet
* We don't need the logo to be present on all the frames -- we could have more text and then at the end: mod_perl!
* ... I'm not so sure..


We need even more details. Please come with any and all comments people!


-- Per Einar Ellefsen [EMAIL PROTECTED]



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