I think outlet sales would be a mistake. I think places like HRO and AES are not on a growth path. Recall what happened with TenTec.
TenTec was made in USA and sold by HRO / AES. Unfortunately, the rice box stuff was routinely out selling the TT stuff. There was some though that HRO / AES were pushing the other stuff and not trying to sell TT gear. TenTec eventually began just selling their own stuff and I figured it would be a short time until they were gone. Well, they're doing pretty good now and have carved out a pretty good share of the market. In this internet age, is it just more efficient to go to the source and buy it rather than go through a middleman. With the Asian rigs it is more difficult but with Elecraft here in the USA, buying directly from them works. Then there is the kit-oriented approach. Kit makers sell directly because there is a support issue that they have to deal with. You're going to call them directly anyway so you might as well buy from them. Once the business is set up to do direct sales you might as well do all your sales direct and that includes your finished products as well as kits. So I have a hard time envisioning Elecraft going to HRO or AES for K3 sales when they're probably going to keep kit sales under their own roof. Of course, I could be wrong ... :-) - Keith N1AS - - K2 5411.ssb.100 - -----Original Message----- > I really don't know if Elecraft is looking at the sales outlet > possibility seriously, but if it occurs, the warranty now covers it. _______________________________________________ Elecraft mailing list Post to: Elecraft@mailman.qth.net You must be a subscriber to post to the list. Subscriber Info (Addr. Change, sub, unsub etc.): http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/subscribers.htm Elecraft web page: http://www.elecraft.com
