We have here a grand design. A grand marketing design.

Pardon my bluntness, but this is not news to many readers: so far the 5k has
not delivered its promised performance. It's gotten pretty good, but it is
still, for example, no QSK machine. And there are other limitations. It
turns out, rather obviously, that these limitations are primarily because
the hardware and software have hit the wall of physical law.

Flex all along has promised that these limits were going to be overcome by
the next new version. Now we have the new solution. The limitations which
could not be overcome by the PowerSDR platform will be overcome by the next
new platform. A very expensive platform. And will these limitations be
overcome? Will new horizon overcome the laws of physics?

I eagerly hope so.

W2RF

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Peter G. Viscarola
Sent: Monday, July 30, 2012 12:23 PM
To: 'Rick McClelland, AA5S'; Flex Edge Reflector
Subject: Re: [FlexEdge] why so many for sale

>
>I'm curious as to why you say
> especially the 6700R, isn't the receiver in the 6700R going to be 
>identical to  the receiver in the 6700?  I think I may be missing your
point here.
> 

Thanks for asking.

I have great respect for whoever thought of creating a receiver version of
the 6700... it's not an obvious play, but it's a really great one. 

I said the 6700R is a *especially* excellent example of a "price premium,
non-holds-barred, product" -- Think of the 6700R from the standpoint of
"high quality HF receivers" *not* from the standpoint of "amateur radio."

The 6700R establishes a new high price, highly differentiated,
cost-is-no-object category of "HF receivers."   While this market is
limited, there ARE those folks in the market -- either serious hobbyists or
government agencies -- who want to have and can afford "the best."   While
there's likely to be some overlap, MANY of the folks who would buy a $6K
receiver are NOT likely to be the same folks who would buy a $7K amateur
radio and use it for receive only.

The folks who would buy the 6700R also aren't the same folks who'd spring
for a CDRX-3200 (or an additional CDRX-3200).  That's a whole different
space.

So why not establish a "new high end" for HF receivers by introducing the
6700R?  Like you said, Rick... It's the same device as the 6700.  You've
done the engineering for the transceiver anyways, so you might as well
introduce a First Wave (high price, highly differentiated,
cost-is-no-object)  HF receiver.  The added cost to do this is minimal (not
zero, but pretty low), and any profits you get are basically "found money."

What's really cool is that at $7K, the 6700R is about HALF the (street)
price of an IC-R9500 -- Of course the IC-R9500 receives from 5KHz up to over
3GHz.  But if you need an HF receiver, the 6700R is likely to give the Icom
a run for its money.

Oh, yes... very clever indeed.  Whoever had the idea of introducing the
6700R should get a bonus.

Peter
OSR


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