I am not so sure that is the Flex strategy but I am pretty sure that their
strategy isn't something they will discuss on the reflector.

I can honestly say that I think the $1000-$1700 market is the most popular
one in the transceiver business. Unless Flex cannot make a representative
profit on producing a rig in that category, they will probably have a good,
competitive product to offer. I honestly believe that the 3000 is one of the
greatest rigs ever made and uniquely is one that only improves with time.

I think we are seeing a differentiation strategy for the new 6000 radios,
not competing with the TS580s of the world but with the FTDX5000 and above
class. Similar to the Lexus/Toyota strategy. I would bet that having the
Lexus brand wasn't to diminish sale of the Toyota but to offer a different
product, competing with Mercedes Benz/BMW.

I am sure  they can (and do) make a profit on the current radios so they are
just expanding the tent size with the new radios as opposed to making it
smaller.

Just my uninformed opinion!!

73
Neal

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of [email protected]
Sent: Saturday, July 28, 2012 6:58 PM
To: [email protected]
Subject: Re: [FlexEdge] why so many for sale




I think that Flex's strategy is rather clear: offer two transceivers, one
near the current price of the 5K (6500), and a "premium" unit priced similar
to the "Big Three's" "consulate" transceivers. Many believe this is a market
they need to be in, having abdicated this segment to their competitors for
years.


This is why they will (and should) price the 6700 in the same range as their
competitors, and offer those with neither the desire or the wherewithal to
spend $8,000 the 6500. Continuously complaining  about the European economy
is not going to convince Flex to under-price the 6700, as indeed it
shouldn't.


Mike- N8MSA 


Sent from my Verizon Wireless 4G LTE DROID
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