I like Subaru's
On 7/28/2012 6:26 PM, Neal Campbell wrote:
I am not so sure that is the Flex strategy but I am pretty sure that their
strategy isn't something they will discuss on the reflector.
I can honestly say that I think the $1000-$1700 market is the most popular
one in the transceiver business. Unless Flex cannot make a representative
profit on producing a rig in that category, they will probably have a good,
competitive product to offer. I honestly believe that the 3000 is one of the
greatest rigs ever made and uniquely is one that only improves with time.
I think we are seeing a differentiation strategy for the new 6000 radios,
not competing with the TS580s of the world but with the FTDX5000 and above
class. Similar to the Lexus/Toyota strategy. I would bet that having the
Lexus brand wasn't to diminish sale of the Toyota but to offer a different
product, competing with Mercedes Benz/BMW.
I am sure they can (and do) make a profit on the current radios so they are
just expanding the tent size with the new radios as opposed to making it
smaller.
Just my uninformed opinion!!
73
Neal
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