On Apr 29, 2009, at 11:06 AM, Anastasia Cheetham wrote:
With that in mind, I'm looking at the first set of logos again, and
here are my thoughts on those:
- I prefer the first one, with the rounder edges. Gentler, more
approachable.
Exactly, gentler in addition to feeling very Web 2.0 versus the one
below that feels very Microsofty Visio/Project -- back to industry
giants. We are a playful bunch and our solutions encourage curiosity,
matching things together. As Michelle once said about white space,
that's all the connections we haven't yet made. Indeed. And the fact
that the orange piece sits on top of a wafer-like thin layer also
seems to suggest a dimensionality that does represent what we do.
- I think the space between the words and the image should be smaller.
- I repeat that I think the font used for "infusion" is too skinny.
Hmm, I'm not sure I have strong feelings about the space or about the
infusion -- I quite like the font choice. I think it gets us from the
solid, stable, bold project to the sleek, modern, thoughtful product.
Antranig wrote:
I'd like to see the orange patch a bit more symmetrical there.
I disagree with this one. Puzzle pieces are not symmetrical, and our
components are all different. I think a non-symmetrical shape is
perfectly appropriate here. The orange shape fits just fine with the
pattern of the whole.
Again, the white space, the dimensions -- I quite like the orange as
is -- I also am a big fan of the lightening of the shape as it goes
toward the white space that is our next frontier.
Nicely done Jacob -- I think this one is spot-on.
But that's just me...
J
--
Anastasia Cheetham [email protected]
Software Designer, Fluid Project http://fluidproject.org
Adaptive Technology Resource Centre / University of Toronto
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